Dive into James Morgan's Underwater Spot for La Mer
The campaign is supported by The Visionaries
Dive into the wonders of the deep blue ocean with James Morgan’s latest spot for La Mer’s Blue Heart campaign. Crafted for the well-renowned beauty and skincare company, the spot embodies the heart and mission of the Blue Heart campaign that La Mer is putting forth. Seen through the eyes of a child, the spot captures the wonder and awe that we’ve had with the ocean and all its fish and wildlife; it brings to life all of its beauty.
The Blue Heart campaign serves to protect marine habitats around the globe. Despite the harsh realities of climate change being evident to everyone around the world, the spot serves to remind us of the beauty that could be lost without fast action. As the campaign is in support of ocean conservation projects, striving to create a future with flourishing seas, The Visionaries are more than proud to back such an important cause and a beautiful spot. Having created numerous commercials and documentaries centered around nature, it’s clear that the cause is close to Morgan’s heart as well.
The award-winning director has created spots for The Guardian, Facebook, Universal Records, and more. His spots cover a diverse range of topics, seeking to show the natural beauty of the world and the people that inhabit it. Outside of commercial content, Morgan has also created both documentary and fictional feature films. From short films made for Vice to documentaries shown on Netflix, Morgan’s work is continuously praised for its beauty and cinematic nature. He lends his instantly recognizable visual style to this latest spot. Shot on location in St. Vincent and the Grenadines, the spot is full of stunning cinematography that captures both the size and mystery of the ocean, whilst also focusing on the magical creatures and plant life that makes it so enchanting. Shot topside and underwater, the shot was cut and edited with all the post-work completed, back in London. Morgan worked with identical twins when it came to prepping the starring role; both child actors encapsulated the mystical essence that Morgan evokes in his directing.
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