Crocs’ First LATAM Collaboration Celebrates of Latin American Culture

This partnership invites consumers to experience the vibrant essence of Latin American culture through a limited-edition design inspired by the YouTuber and storyteller’s travel adventures.

Developed by the social-first creative agency Hey Honey, the "Vamo’ A Darle" campaign aims to encapsulate the true spirit of collaboration, highlighting the connection between Crocs and one of the most influential voices in digital storytelling.

The collaboration features the limited-edition Luisito X Crocs Classic Clog, available in a neutral grey colorway. This iconic clog serves as a canvas for a cultural remix, featuring various iconic symbols from Latin America through exclusive Jibbitz™ charms that bring the design to life.

Bursting with vibrant visuals, this collaboration celebrates the creativity and authenticity that both Crocs and Luisito embody, as they share the CAYA 'Come As You Are' mantra - celebrating originality, confidence, and the boldness of the Latinx community.

The campaign launches with three captivating “Talk Show” episodes developed for YouTube and in the style of Luisito, where he engages in lively discussions with local Latinx talent. Each episode reflects his passion for exploration and his commitment to sharing authentic stories, resonating with the "Vamo A Darle" spirit.

The show features remarkable guests who embody the proof of how Latin American traditions are maintained over generations, including La Catalina, a female Lucha Libre wrestler from Chile; Mariana, a singer from the cumbia band Grupo Maravilla; and Don Jaime, a traditional piñata maker from Mexico.

“Working with Luisito is a true testament to our approach at Hey Honey,” said Céline Boubekri, director of client partnership at Hey Honey. “By tapping into his genuine connection with his audience and his passion for Latin culture, we can create a campaign that resonates on a deeper level with Crocs’ target market. It’s about capturing the essence of CAYA - Come As You Are - and celebrating the diversity of the Latinx community.”

The Luisito X Crocs Classic Clog collaboration has now rolled out on YouTube, Instagram, and in selected stores, where fans can shop styles that genuinely reflect their cultural pride and individuality.