Covert Crafts a Wireless Utopia for Boost Infinite's Latest Campaign

Covert has collaborated with advertising giant Grey and production company, The Mayda Creative Co to produce "Wireless Utopia," a revolutionary advertising narrative for Boost Infinite. The campaign debuts with "Garden," a video that showcases a utopian vision brought to life through cutting-edge visual effects, introducing the iPhone 15 Pro in a never-before-seen light.

The project spotlight falls on Covert's exceptional skills in animation and visual effects, which gave breath to a celestial garden where flora responds to human presence. This synergy of digital artistry and physical acting sets a new standard in immersive advertising, highlighting the iPhone 15 Pro as a gateway to an unparalleled wireless journey.

Covert's talent for merging the real with the surreal is evident as viewers witness each meticulously animated petal and light refraction, demonstrating their profound VFX expertise and attention to detail. "Creating an environment that reflects Boost's imaginative vision was just our first step," said Alex from Covert. "Our goal was to achieve a seamless blend that captivates and blurs the lines between our reality and digital artistry. The outcome is a testament to our dedication and passion for visual storytelling."

Despite a demanding four-week deadline, which coincided with the impending release of the iPhone 15, Covert and the team demonstrated exceptional dedication to overcome the intense time constraints and technical challenges.

Following "Garden," the narrative progresses with "Explorer," a film that transports the audience to a world of floating islands, expanding the horizons of VFX and digital innovation. The campaign's success is attributed to a collaborative synergy between Covert, The Mayda Creative Co, and industry titans, directors Carl Addy and Ben Smith at The Mayda Creative Co, all under the creative leadership of Grey and in partnership with Boost and Apple.

The anticipation is high for the next chapter of "Wireless Utopia," which promises to reveal a frosty new realm. This campaign is more than a display of technological and creative prowess; it's an invitation to explore the limits of connectivity and the art of the possible.

At Covert, we are proud to play a pivotal role in materialising Boost Infinite's vision. Stay tuned for more as we continue to redefine the essence of wireless communication with Boost Infinite.