Come and Hear the Experts Speak at LBB & Friends Beach 2019

The LBB & Friends Beach is celebrating a decade on the Croisette – and the original Cannes beach club is growing up in style. Not only has the Plage Croisette Beach had a gorgeous makeover but we’re using the space to host a series of forums and discussions focussing on the real topics we’re all talking about in 2019.

A couple are by invitation only, but others are open so swing by and listen in.

As ever, there’s Happy Hour, 4pm-6pm, Tuesday-Friday. And, this year, in celebration of the 10th anniversary we’ll also be hosting a big old party on Wednesday 19th. The bash will kick off at 9pm and will be DJ’d by the one and only DJ Miss G – a.k.a. Georgie MacEchern. If you have a wristband for the LBB & Friends Beach, that will also get you entry to the party, you lucky people. Big thanks to our drinks sponsors Absolute Post, AOI Pro, Cinelab McCann Craft, MediaMonks, and Modern Advertising.

And of course, an equally big thanks to the sponsors of the LBB & Friends beach who are making it all happen. 360FX, ARRI Rental, Best Ads on TV, Bluescape, butter music + sound, Chesterfield Insurance Services, Chrome Productions, Cinelab, Clear Channel UK, Creativity is GREAT: UK Advertising @Cannes Lions, Dept Agency, Electric Glue, The Farm Film Production, Good Films, KKR, Kodak, London International Awards, M&C Saatchi, MCA - MurphyCobb Associates, Modern Advertising, MullenLowe Group, No Sheet Music, Peach, peoplegrapher, Pronto Film, Ready to Shoot, SNK Studios, Splash Worldwide, System1, Talon Outdoor, thenetworkone, Zoo Digital... you are all heroes.

Everything you need to know about the LBB & Friends Beach this year can be found here.

 

Tuesday

09:30-10:30 – By Invitation Only
The House of Commons in Cannes

Hosted by the Ad Association

Together with the International Advertising Association (IAA) we will bring the House of Commons to the beach in Cannes this summer. Will you vote for or against the motion - Creativity is the most important factor in a business beating its competitors. Leading figures from the world of advertising will present the case for and against the motion – watch this space and make sure you are there to cast your vote!

 

With:

James Murphy, Ex CEO, adam&eveDDB and UK Advertising Exports Champion, Advertising Association
Sarah Jenkins, CMO, Grey London
Sarah Taylor, Client Partner, Finch Factor
Matthew Bloxham, Senior Analyst, Bloomberg Intelligence
Moderator: Stephen Woodford, CEO, Advertising Association

 

11:00-12:00

Title is Testing in The Lions’ Den

Hosted by System1

 

This panel will reveal the results of System1’s latest testing project and explore effectiveness and creativity. There will be a game show where if you can predict which ads scored well you’ll win free drinks. And there will be our hot-off-the-presses reveals of how this year’s Cannes favourites have tested.

We wanted to do a bit of research into the old idea that testing kills creativity. It matters what you measure. We can see with our own eyes that the work that wins Gold Lions at Cannes is a lot better than the baseline ad.

But how much better? Which are the best of the best – the ads which not only won over the juries but proved their effectiveness with a real audience too? And is there a gulf between the ads that move consumers and the ads that delight juries?

That’s what we decided to find out. Testing In The Lions Den takes 75 ads – Gold Lion and Grand Prix winners from the 2010s in the film category – and tests them just as we would any other ad.

 

With

John Kearon, CEO, System1, UK

Fran Cassidy, MD, Cassidy Media, UK

Jon Evans, former CMO BrewDog and CMO Lucozade Ribena Suntory

Jon Williams, Founder & CEO The Liberty Guild

Laura Swinton, Editor, Little Black Book, UK

 

12:30-14:00 – By Invitation Only

China and UK Advertising Leadership Lunch

Hosted by the Ad Association

Key figures from the Advertising Association in the UK, the China Advertising Association and selected guests will convene for informal discussions on issues affecting both industries and opportunities for collaboration. 

15:00–15:30

The Indie Creative Showcase - By Invitation Only

Hosted by thenetworkone

 

Julian Boulding, Founder of thenetworkone, will chair a discussion with leaders of three of the world’s most interesting and original independent creative agencies. No egotistical bullshit and no sales pitches - just real-life insight into how to build an agency culture that leads to amazing creative work.

 

With

Julian Boulding, President, thenetworkone (moderator)

Rafael Rizuto, Co-Founder, TBD, San Francisco, USA

Sharon Napier, Founder, Partners & Napier, Leader of Project Worldwide, New York, USA

Nils Leonard, Co-Founder, Uncommon, UK

Natalie Graeme, Co-Founder, Uncommon, UK

 

15:30–16:00

The State of our Industry - By Invitation Only

Hosted by thenetworkone

 

Laura Swinton, Editor in Chief and MD of Little Black Book, will chair a discussion with four of the most influential and ground-breaking figures in the creative agencies world today. No platitudes, no pre-scripted corporate messaging – just what the heavy hitters really think about what it takes for agencies, consultancies and marketing clients, to succeed in today’s high velocity communications ecosystem. Where our industry stands today, and where we need to go next.

 

With

Laura Swinton, Editor in Chief & MD, LBB, UK (moderator)

Raj Kamble, Founder & COO, Famous Innovations, India

Marla Kaplowitz, CEO 4A’s, USA

Debbie Vavangas, iX Leader, IBM, UK & Ireland

Dick van Motman, Global CEO/Creative, Dentsu Global, Singapore

 

Wednesday

9:30-10:30

Budget's Down. Pressure's Up. Who's giving a S#*t?

Hosted by MurphyCobb & Associates

 

Can great work still thrive when all anyone seems to care about is getting more for less?

 

In a world where it appears the only certainty is marketers having to produce so much more (and so many different kinds of) stuff without bigger budgets to match, can you really get quicker, cheaper content without losing your creative soul? Or is great work the inevitable first casualty of the rush to do more for less?

 

Hear what five ad industry luminaries, all with very different perspectives, have to say on the matter.

 

With

The Client:

Jon Crownshaw, Head of Marketing, BT Sport

The Creative:

Andy Fowler, Founder and ECD of Brothers and Sisters

The Production Consultant:

Pat Murphy, Founder of MurphyCobb & Associates

The Production Company:

Laura Gregory, Founder of Great Guns

The Management Consultant:

Russel Howcroft, Partner and Chief Creative Officer, PWC Australia

The panel will be moderated by Laura Swinton, Editor­in­Chief and MD of Little Black Book

 

11:30-12:30

Can creativity and performance be best friends again?

Hosted by Splash Worldwide

 

With

Graham Hinton, Chairman, Splash Worldwide

Alastair Duncan, Chief Strategy Officer, Splash Worldwide

Sir John Hegarty, Co-Founder and Creative, The Garage, Soho

Mark Cripps, Chief Marketing Officer, The Economist

 

15:00-16:00

Visual Diet: How we can help you improve yours

Hosted by M&C Saatchi

 

With

Marine Tanguy: Founder & CEO MTArt and founding partner of Visual Diet alongside M&C Saatchi.

An advocate for artists since a young age, Marine Tanguy managed her first gallery at age 21, opened her first art gallery in Los Angeles at age 23 and finally created her current business in 2015, MTArt Agency, breaking from the gallery model to promote better the artists she believed in across the globe.

MTArt is the first artist agency promoting influential visual artists and specialising in talent management.  

She was recently awarded Forbes 2018 30 under 30 Europe: Art & Culture. She is a writer and frequent speaker on contemporary art. Her talks include two TEDx Talks on how to transform cities with art and how social media visuals affects our minds. 

This talk seeks to build further on the theme of Visual Diet presented at the Lumiere Theatre on Monday 17th with Rankin and Jude Kelly CBE.

 

Thursday

10:00-11:00 – By Invitation Only

How Do You Lead World Class Creativity?

Hosted by the Ad Association

 

Creativity is the genie in a bottle, the ingredient everyone craves. Some businesses are more creative than others… but why? What does it take to lead a team that can perform at the highest creative levels? What are the do’s and don’t’s of running a business that strives to produce creativity that resonates worldwide?

 

With
Alex Mahon, CEO, Channel 4
Mike McGee, CCO. Framestore
William Eccleshare, CEO, Clear Channel Outdoor Holdings
David Pemsel, CEO The Guardian Media Group
Kate Bosomworth, CMO, M&C Saatchi
Moderator: Tracy de Groose, Chief Executive, Newsworks

11:30-12:30

How Technology can make People more Human

Hosted by DEPT