Leaders Of The New School - How the Next Gen of Agency Leaders is Changing The Game

Leaders Of The New School
Associations, Award Shows and Festivals
Cannes, France
Agency / Creative
About LBB & Friends Beach

The LBB & Friends Beach launched in 2009 and is the original beach club house of the Cannes Lions. We were the first privatised beach during this global industry event. 

Every year, our guests have access to the beach and its restaurant and bar, as well as a schedule of events that includes panels and daily happy hours.

Each day, thousands of advertising leaders from around the world and across all sectors of this ever-expanding industry come together on the LBB & Friends Beach. It's a place to get together with existing clients, schedule meetings with potential new ones and just bump into any number of new contacts. Or - have a meal, a drink, a dip, and a laugh.

It can be your home base in Cannes.

The LBB Beach has a very relaxed and social atmosphere but everyone is there to make contacts and do business. 

We couldn't make this popular beach happen without the support of our sponsors each year. The sponsors are our co-hosts on the beach and they can use it as their own private event and their mobile office and meeting space.

For information on becoming on of our co-hosts, please visit our web site, or contact Sarah Cooper

The full programme of events is made available in the spring and invitations for the LBB & Friends Beach go out in May and June. 

So, how can you visit the LBB & Friends Beach?

  • Membership has its privileges! If your company is a member of LBB and you have a page, you can add a certain number of names to the guest list. Find details on membership and all that it gets you here.
  • Become a sponsor of the Beach. Make our beach your beach and have your own Cannes meeting room. It's a brilliant way to 'do' Cannes and to get a lot of promotion for a very low cost. Get your sponsorship pack here. 
  • Register your interest in the beach here. We'll be in touch to discuss how you and your team can access this beach in Cannes. 

We look forward to welcoming you to the LBB & Friends Beach every June. Sign up to the newsletter to receive updates. In the meantime, if you have any questions about this event, please get in touch with Sarah Cooper on