Children’s Audio Tech Company Yoto Appoints Insiders Studio to Lead Creative

Award-winning children’s audio tech company, Yoto, has appointed Insiders studio to lead creative on its largest advertising investment yet.

Insiders was tasked with developing a new creative platform for Yoto, a London-based start up which was recently dubbed the UK’s second fastest growing tech company in Deloitte’s Fast 50, and one of Bloomberg’s ‘Start Ups To Watch’.

The first work from the partnership will run in Yoto’s major markets - the brand’s home country of the UK, as well US, Canada, France and Australia.

Yoto are the creators of the award-winning Yoto Player and Yoto Mini - audio players designed to give kids safe, independent control over their favourite audio. The company’s catalogue includes titles from iconic rights-holders Penguin Random House, Disney Pixar, Roald Dahl and Universal Music alongside Yoto Originals - titles created by Yoto, available exclusively on the Yoto platform.

The upcoming campaigns support the series B funded company’s rapid global expansion, having grown significant audiences across key regions since their launch in 2020.

Huntly Gordon, head of brand at Yoto said, “At Yoto, we’re not content with the pristine, primary-coloured depictions of childhood we’re used to seeing in the kids’ space. So we challenged the Insiders team to deliver a new vision of family life - one where kids can safely lead the way with tech that’s built for them.

Insiders’ bespoke approach let us match the creative firepower of the best agencies with the agility of a high-growth startup. We can’t wait to see the results of this partnership out in the world very soon.”

Josh Clarricoats, founder at insiders said, "We love Yoto’s mission and the way they put creativity at the heart of everything they do - this campaign is no exception. We’ve had a really positive and inspiring working relationship, striving to create something unique and ambitious.  The media investment and international nature of the forthcoming campaigns will be transformative for Yoto, and we can't wait to see the work out there.”