CAUSE+EFFECT Adds Bex Schwartz as Executive Creative Director

New York-based creative studio CAUSE+EFFECT has added multihyphenate Bex Schwartz to their team as Executive Creative Director. A director, writer, strategist and pop culture enthusiast to the core, she has nearly two decades of experience in the broadcast promo arena. She spent 12 years at Viacom, working on a diverse range of promo content across its MTV, VH1, Logo and Nickelodeon brands. Schwartz’s broad experience has advised an integrated approach to building worlds and experiences for brands that entertain audiences, and also spans writing, directing, producing and social strategy for promos across a myriad of genres. Most recently, she served as Creative Director at Alkemy X, where she led the strategy behind the social media campaign for the wildly popular podcast “Missing Richard Simmons” and directed campaigns for SYFY’s rebrand and 25th Anniversary. Schwartz’s time out of the studio is spent tracking things on Twitter, performing at comedy or storytelling nights and taking writing and speaking gigs for her talent as a walking pop culture encyclopedia, which feeds her voracious appetite for fresh creative ideas and constantly informs her work as a creative director/director.

CAUSE+EFFECT Managing Partner Jason Zemlicka notes, “Bex has an incredibly fun style and the kind of irreverent and powerful voice that’s necessary to cut through the abundance of content out there today.” Adds CAUSE+EFFECT Chief Creative Officer Jamie Hubbard, “I’ve been lucky enough to work with Bex a number of times in the past and we are thrilled to have her join our team here. I am constantly impressed with her creativity, leadership skills and ability to breathe life into a project and make something great every time. Her experience on both the network side and the client side makes her the perfect person to help take our strategy for social media campaigns, branded content and content creation even further.”

“CAUSE+EFFECT is future-facing and truly understands that you can’t stay stagnant and must continue to evolve the creative process in this ever-changing industry,” adds Schwartz. “They are awesome people to work with who are always thinking about where to go from here and I’m supremely excited to join this amazing group.”

A lifelong storyteller, Schwartz studied Theatre and English at Wesleyan University before launching her career on the network side. She started off at VH1, writing and producing promo content across the network’s top series. In her time with Viacom, she also lent her talents to MTV Games, TeenNick and NickMom, directing, writing and producing for a wide range of genres and content. In 2014, she made the shift to the production side, joining Alkemy X as Creative Director. In her three years with the company, she wrote, directed and crafted digital strategy for clients including Syfy, Logo, Freeform and truTV, among numerous others. As a sought after industry thought leader, Schwartz has been tapped to speak at a number of international conferences and events including PromaxBDA Conferences in Africa, Asia and New Zealand and the Promax Station Summit. She will be leading two sessions at Promax Australia this October.