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Bupa Helps You Unfilter Your Life in Poignant New Spots

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The Visionaries' Lauren Midwinter captures emotional messages of mental health impacts for the campaign

Bupa Helps You Unfilter Your Life in Poignant New Spots

Mental health can affect us all in many different ways, whether it’s trying to manage family life with work life, or feeling trapped in a job you don’t want to be in, sometimes everything can be overwhelming. On top of this the long-tail impact of Covid lockdowns is also having a huge impact on women’s mental health. Sharing your story is a powerful thing and can be the first important step in finding help. 

After a year of virtual casting due to the pandemic Lauren was finally able to do a casting room with the actors face to face, allowing for a more natural and collaborative experience. The final product is two great performances from Cheyenne (Alice) and Kaya Bradly (Angela) who truly get the emotional message across.

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Alice: @chymeariver

Angela: Kaya Brady

Casting Director: Hannah Wills


Director: Lauren Midwinter

DOP: Tasha Duursma

1st AD: Janine Frank

Focus Puller: Milo Brown

Grip: Dan Huntley

Gaffer: James Duffy

Spark: James Owens

Sound Recordist: Duncan Ettie

Runner: Jacob Hughes

DIT: Duda Rodrigues

Wardrobe: @a_thompson

Hair & Make-up: @chloeedwardsmakeup

Props: Rana Fadavi

Props Assistant: Max Stranger

Kit: @emmyland


Colourist: Max Ferguson-Hook @timebasedarts

Colour Producer: Dan Kreeger @ Time Based Arts

Sound Design: Lucky Cat

Agency: Contented

ECD: Paul Reid

Exec Producer: Nicola Harris

Production Co-ordindator: Amy Brown

Director Agent: @visionaries_uk

Genres: Dialogue, People

Categories: Medical Insurance, Healthcare and Wellness

Lemonade Reps, Thu, 23 Jun 2022 10:54:41 GMT