Born Licensing Announces US Roadshow

Leading licensing agent Born Licensing has announced a US roadshow that will offer a series of character licensing workshops for US based advertising agencies. 

The 60-minute workshops will take place between February 6th and March 10th and will be run in person by CEO David Born.

Initially the workshops will be offered to advertising agencies in New York, Chicago, Detroit, Boston, Richmond, Atlanta and Miami. Workshops will be available in other locations throughout 2023. 

The offering follows a busy 2022 where Born Licensing ran workshops for agency production and creative teams across Europe, Australia and New Zealand. Agencies of all sizes attended the virtual presentations including DDB, BBDO, Saatchi & Saatchi, Publicis, Havas, McCann, TBWA, Leo Burnett, BBH, Ogilvy and many more. 

The licensing workshops, which are available to book now through the Born Licensing website, will help advertising agencies navigate the typical challenges that arise when working with fictional characters and IP. This will include considerations during the creative development stage, all the way to negotiating the usage terms and the critically important approval process.

David Born, Founder of Born Licensing, comments, “Our licensing workshops have been extremely popular in Europe and Asia Pacific, so we’re super excited to offer the same to US based agencies. We know that the advertising community has a huge appetite for incorporating famous characters and IP into their work, but it’s also clear that the overwhelming majority believe the process to be complex and time consuming.

Given our high level of expertise in licensing and IP, we feel that we are best placed to provide guidance to advertising agencies all over the world. Our workshops have been developed to give advertising professionals the understanding and the tools needed when working with characters and IP.”

Born Licensing has managed the licensing of characters and IP in campaigns around the world for major brands such as GEICO, Uber, Envestnet, Old Navy, Google, KFC, Cadbury, Danone, Direct Line, Facebook, Tesco, Barclaycard, British Airways, Subaru, Walmart, T-Mobile, Samsung, Ritz, ASDA, and Instagram.

The workshops are free of charge and will take place at advertising agency offices during the following dates:

- New York: 6-13 February

- Chicago: 14-17 February

- Detroit: 20-23 February

- Boston: 23 February – 1 March

- Richmond: 1 – 3 March

- Atlanta: 6-8 March

- Miami: 8-10 March

Bookings can be made by visiting https://bornlicensing.com/us-roadshow or emailing contact@bornlicensing.com.    

The agency plans to offer the workshops to advertising professionals in other US cities throughout 2023 including Los Angeles, San Francisco, Portland and Dallas.