BETC and CANAL+ Celebrate Consecutive Immortal Awards Commendation

BETC has further cemented its place as the most-awarded French agency at the Immortal Awards by winning a Commendation for the CANAL+ short film ‘Super’.

The film celebrates the kind of storytelling that the broadcaster supports by spoofing the thriller genre to hilarious effect. It follows the darkly comic tone of ‘Papa’, which last year became the first French work to win an Immortal Award since the show’s founding in 2018, alongside a Commendation for ‘Unexpected Encounters’ for Lacoste, also created by BETC.

That contributes further to BETC’s lead in France’s ‘League Table’ of creativity. Every entry to the award show receives points from the judging process, meaning that while BETC is the only agency to have won an Immortal Award or Commendation at a global level, other agencies such as Publicis Conseil and DDB Paris are also ranked highly. 

BETC was also honoured with a European finalist in the form of Distance’s ingenious ‘Rob It To Get It’, which was produced by Soldats and beat out the remaining five French finalists from the local jury round:

Heetch - Heetchhhh (submitted by Soldats)

Orange - Safe Phones (submitted by Publicis Conseil)

Renault - Cars to Work (submitted by Publicis Conseil)

Renault - Push It To The Limit (submitted by Soldats)

Solar Impulse - A.I IMPULSE (submitted by Publicis Conseil)

The full list of Immortal winners are: