4 Projects Receive Highest Honour as The Immortal Awards Announces 2024 Winners
The winners of The Immortal Awards 2024 have been announced and four projects have been crowned Immortal by this year’s global jury.
Jurors from around the world met in New York on December 5th, on a day hosted in partnership with JSM Music, to discuss, debate and deliberate over the 42 piece global shortlist.
A further 11 projects received Commendations, cementing their place as standout creative advertising projects from the last year.
This year’s Immortal winners are:
Coca-Cola - Recycle Me (submitted by Ogilvy NA and Lobo)
Coors Light - Coors Light's Out (submitted by Rethink)
Pedigree - Adoptable (submitted by Colenso BBDO and Nexus Studios)
Sydney Opera House - Play it Safe (submitted by The Monkeys, Trim, ARC, Somesuch and Revolver)
The four Immortal winning projects came from three regional rounds of judging - AUNZ, LATAM and North America - and were from four countries, in Australia, Canada, New Zealand and USA.
It’s the first time that projects from Australia and New Zealand have received the highest possible honour.
This year’s most successful brand was Coca-Cola, which received an Immortal for Ogilvy’s Recycle Me and a Commendation for VML’s Thanks for Coke-Creating.
It was an unprecedented 'double-double' for Canadian independent agency Rethink, which picked up an Immortal for Coors Light’s Coors Light’s Out and a Commendation for Kraft Heinz’s Heinz Ketchup & Seemingly Ranch this year. The agency also received an Immortal and Commendation in 2023.
For the first time in the competition’s history, Ireland received an award. Heineken’s Pub Museums, from Publicis Dublin and LePub, was awarded a Commendation.
North America dominated this year’s competition, collecting two of the four Immortals and a further five of the Commendations submitted via companies from across the region. Commendations were also received by TBWA\Media Arts Lab LA for Apple’s Fuzzy Feelings, Wieden+Kennedy Portland for DoorDash’s DoorDash-All-The-Ads and FCB Chicago for Dramamine’s The Last Barf Bag.
There is also good news for European creativity, with four projects from around the region collecting Commendations. Adding to Heineken’s success are projects from France (CANAL+’s Super, from BETC), Germany (Reporters Without Borders’ The First Speech, from Innocean Berlin and Stink Berlin) and Italy (Coordown’s Assume That I Can, from Laconic and Indiana Productions).
The remaining two Commendations were awarded to projects that qualified from the LATAM jury day. The first is for Ogilvy Colombia’s Filter Caps for Filsa, Baylor International and Cruz Roja Colombiana, whilst the second goes to Telefonica Movistar’s This is Not A Game from VML Mexico and Landia Mexico.
The global, prize-giving jury consisted of: Jessica Apellaniz, executive creative director of Wieden+Kennedy Mexico; Chris Beresford-Hill, worldwide chief creative officer of BBDO; Susan Credle, global chair of FCB, IPG creative advisor; Tara Ford, chief creative officer of Accenture Song APAC and LATAM, chief creative officer of The Monkeys; Susan Irving, chief marketing officer of Kruger Products; Sergio Lopez, chief executive officer of Omnicom Production; Joel Simon, chief creative officer and founder of JSM Music; Pelle Sjoenell, worldwide chief creative officer of Droga5; Chaka Sobhani, president and worldwide chief creative officer of DDB; Aaron Starkman, global chief creative officer of Rethink; Liz Taylor, global chief creative officer at Ogilvy.
Paul Monan, awards director of The Immortal Awards, says, “We’re absolutely thrilled to reveal the winners of this year’s competition and cannot wait to kick off our global showcase tour and take this winning work on the road. Across 17 jury days, we’ve seen almost 140 jurors from around the world really delve into what makes work ‘immortal’. Our global shortlist was our longest ever in terms of the number of projects and also their duration, with plenty of longer form content succeeding this year, so it was a daunting task for our global group to identify their winners. They’ve chosen to champion some outstanding projects across a truly global body of work; with four regions and 10 countries featuring in the 15 projects. Congratulations to anyone involved in bringing our winners to life and a huge thank you to our partners worldwide for their continued support in our mission to celebrate creative excellence.”
The full list of winners from The Immortal Awards 2024 are:
IMMORTAL
Coca-Cola - Recycle Me (submitted by Ogilvy NA and Lobo)
Coors Light - Coors Light's Out (submitted by Rethink)
Pedigree - Adoptable (submitted by Colenso BBDO and Nexus)
Sydney Opera House - Play it Safe (submitted by The Monkeys, Trim, ARC, Somesuch and Revolver)
COMMENDATION
Apple - Fuzzy Feelings (submitted by TBWA\Media Arts Lab LA)
CANAL+ - Super (submitted by BETC)
Coca-Cola - Thanks for Coke-Creating (submitted by VML Worldwide)
Coordown - Assume That I Can (submitted by Indiana Production and Laconic)
DoorDash - DoorDash-All-the-Ads (submitted by W+K Portland)
Dramamine - The Last Barf Bag (submitted by FCB Chicago)
Filsa | Baylor International | Cruz Roja Colombiana - Filter Caps (submitted by Ogilvy Colombia)
Heineken - Pub Museums (submitted by Publicis Dublin and LePub)
Kraft Heinz - Heinz Ketchup & Seemingly Ranch (submitted by Rethink)
Reporters Without Borders - The First Speech (submitted by Innocean Berlin and Stink Berlin)
Telefonica Movistar - This is Not a Game (submitted by VML Mexico and Landia Mexico)
Thanks to our wonderful Immortal Awards partners
