Athletes Roger Federer, Chari Hawkins and Chloe Abbott Dream Big for Running Brand On

Director Marie Schuller and RSA Films partnered with premium running brand On for a new campaign celebrating dreaming big. 

Released ahead of this summer’s Olympic Games in Tokyo, the ‘Dream On’ campaign features On athletes Roger Federer, Chari Hawkins, Chloe Abbott, Jake Riley, David Brown, Jerome Avery, and the On Athletics Club. 

The campaign was shot in Switzerland and Barcelona, with Marie directing remote crews in Hong Kong and San Diego. 

“This first communication of ‘Dream On’ represents a pivotal moment in the On brand. Representing our mission, to ignite the human spirit through movement, the film focuses on a universally shared moment of humans actively dreaming - eyes closed, picturing their ambition. We partnered with RSA to bring a new aesthetic and tone to the big sports anthem, featuring a large mix of On’s global team of professional athletes, many on their way to the summer Olympics this year. “ Alex Griffin, director of marketing, On. 

On believe that it’s not the human body that determines whether you cross the finish line, reach the peak or dare to dream the big idea – it’s the human spirit.