APIA Insurance Appoints Leo Burnett, Sydney as Creative Agency
APIA, Suncorp Network's specialised insurance brand for over 50s, has appointed Leo Burnett Sydney as its new creative agency.
Earlier this year DDB Melbourne ended its relationship with Suncorp after an internal shake-up saw a conflict with DDB client Westpac.
Suncorp's consolidation of brands AAMI, Bingle, GIO and APIA under the one Suncorp umbrella impacted APIA's long-term relationship with DDB Melbourne.
Suncorp then consolidated its creative account with Ogilvy Melbourne and Publicis Brisbane.
Suncorp's consolidation of brands AAMI, Bingle, GIO and APIA under the one Suncorp umbrella impacted APIA's long-term relationship with DDB Melbourne.
Suncorp then consolidated its creative account with Ogilvy Melbourne and Publicis Brisbane.
