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Cannes Lions 2025: AUNZ Winners

16/06/2025
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LBB's Tom Loudon tracks all the 2025 Australian and New Zealand Cannes Lion winners

AUNZ Finish Strong Week in Cannes with Multiple Grands Prix, Gold Lions

Australian production company Revolverhas won the country's first-ever Palme d'Or, while agency Bear Meets Eagle on Fire was awarded Independent Agency of the Year -- Craft, and ranked third on overall independent agency rankings.

Australian and New Zealand companies came away from the 2025 Cannes Lions Festival with multiple Grands Prix and Gold Lions across major categories.

Motion Sickness, whose campaign with FINCHThe Best Place in the World to Have Herpes’, for the NZ Herpes Foundation, claimed two Grands Prix, a Gold Lion, and additional Bronze awards for its humorous approach to destigmatising herpes.

Bear Meets Eagle on Fire and Revolver also made waves, winning the Film Craft Grand Prix and a Gold Lion for ‘Better on a Better Mobile Network’ for Telstra, along with several Silver and Bronze Lions. Meanwhile, VML Sydney won three Industry Craft Gold Lions for ‘The Hidden Eye Test’ for 1001 Optometry, reinforcing Australia’s strength in innovative out-of-home advertising.

Other major wins included DDB New Zealand’s four Lions for ‘Certified Toasters’, DDB Sydney’s success with ‘Roobadge’, and Leo Sydney’s Silver Lion for ‘Building a More Resilient Australia’.

Special Group Auckland and TBWA NZ also scored wins, while Droga5 AUNZ and The Sweetshop earned Silver for ‘The Comments Section’.


Day 5 Friday: Motion Sickness and FINCH Win Second Grand Prix for Iconic Campaign, Telstra Take Gold Film Lion

AUNZ companies have added another Grand Prix and two Gold Lions on the final day in Cannes 2025, with 'The Best Place in the World to Have Herpes' securing an historic second Grand Prix.

The campaign for the New Zealand Herpes Foundation, from New Zealand agency Motion Sickness and Australian production company, FINCH, won the Grand Prix for Good, while Bear Meets Eagle on Fire, Revolver, and Telstra secured Gold for 'Better on a Better Mobile Network'.

Revolver also secured a Bronze Lion with Australian agency Clemengerfor their 'Go Further' spot for 7-ELEVEN. Droga5 AUNZ and The Sweetshop won a Silver Lion for their work on 'The Comments Section' for Meat & Livestock Australia.


Cannes Lions 2025 Grand Prix for Good Winners

Grand Prix - The Best Place in The World to Have Herpes

Motion Sickness, FINCH, and NZ Herpes Foundation


Cannes Lions 2025 Sustainable Development Winners

Bronze Lion - The Best Place in The World to Have Herpes

Motion Sickness, FINCH, and NZ Herpes Foundation


Cannes Lions 2025 Film Winners

Gold Lion - Better on a Better Mobile Network

Bear Meets Eagle on Fire, Revolver, and Telstra


Gold Lion - The Best Place in The World to Have Herpes

Motion Sickness, FINCH, and NZ Herpes Foundation


Silver Lion - The Comments Section

Droga5, The Sweetshop, and Meat & Livestock Australia


Bronze Lion - Better on a Better Mobile Network

Bear Meets Eagle on Fire, Revolver, and Telstra


Bronze Lion - Together Is Christmas

Bear Meets Eagle on Fire, Revolver, and Telstra


Bronze Lion - Go Further

Clemmenger BBDO, Revolver, and 7-ELEVEN



Day 4 Thursday: Leo Sydney Joins Winners' Circle, as Roobadge and Certified Toasters Continue Lions Pile-On

Leo Sydney has secured its first Lion of 2025, in another strong day for AUNZ work.

Day four of the Cannes Lions Festival of Creativity saw four awards presented to Australian campaigns and three to New Zealand campaigns. Among these was a Silver Lion in the Creative Business Transformation category for Leo Sydney, recognised for its ‘More Resilient Australia’ campaign for Suncorp Insurance.

It was one of only seven Lions awarded in a category with 262 entries.

VML Sydney’s ‘Hidden Eye Test’ continued its winning streak with a Creative Strategy Bronze, while DDB Sydney’s ‘Roobadge’ also added to its tally with a Brand Experience & Activation Silver.

Across the ditch, DDB New Zealand's 'Certified Toasters' and 'Worst Children's Library' added three more Bronze Lions to the agency's 2025 haul.



Cannes Lions 2025 Brand Experience and Activation Winners

Silver Lion - Roobadge

DDB Sydney and Volkswagen


Silver Lion - Time To Live

Ministry for Communication and the Arts, and Australian Cancer Research Foundation

Bronze Lion - Certified Toasters

DDB New Zealand and Goodman Fielder


Bronze Lion - Worst Children's Library

DDB New Zealand and Samsung


Cannes Lions 2025 Creative Business Transformation Winners

Silver Lion - Building a More Resilient Australia

Leo Sydney and Suncorp Insurance


Cannes Lions 2025 Creative Commerce Winners

Bronze Lion - Certified Toasters

DDB New Zealand and Goodman Fielder


Cannes Lions 2025 Creative Strategy Winners

Bronze Lion - The Hidden Eye Test

VML Sydney and 1001 Optometry


Day 3 Wednesday: AUNZ Networks Hold Strong, as Special and Supermassive Open Their Cannes 2025 Accounts

DDB and VML were once again among the antipodean winners in Cannes on day three, winning Silver and Bronze for 'Certified Toasters', and a Bronze pair for 'Legacy Lager' respectively.

Special Group Auckland also opened its 2025 account, snaring Silver and Bronze for its 'Cold Call Back Service' campaign for Export Ultra, featuring Vanilla Ice. In Australia, production company Finch added to its day one Grand Prix win, sharing a PR silver with indie agency Supermassive for '36 Months'. 

TBWA\ New Zealand capped off a strong evening for the networks, winning their first lion of the festival, a Media Bronze for their 'Reshaping Rugby' campaign for 2Degrees.

​Cannes Lions 2025 Direct Winners

Silver Lion - Certified Toasters

DDB New Zealand and Goodman Fielder


Cannes Lions 2025 Media Winners

Silver Lion - Cold Call Back Service

Special Auckland and Export Ultra


Bronze Lion - Time to Live

Ministry for Communication and the Arts, and Australian Cancer Research Foundation


Silver Lion - Legacy Lager

VML Sydney and Legacy Australia


Bronze Lion - Reshaping Rugby

TBWA NZ and 2Degrees


Bronze Lion - Certified Toasters

DDB NZ and Goodman Fielder


Cannes Lions 2025 PR Winners

Silver Lion - 36 Months

Supermassive, FINCH, and 36 Months


Bronze Lion - Cold Call Back Service

Special Auckland and Export Ultra



Day 2 Tuesday: Bear Meets Eagle on Fire Wins Film Craft Grand Prix, VML Australia Take a Golden Treble

Bear Meets Eagle on Fire has won the Film Craft Grand Prix, among a flurry of awards for their work for Telstra in Cannes overnight. The indie’s ‘Better on a Better Mobile Network’ brand platform, featuring nearly 30 original, stop-motion TV spots, also took out gold in the category, with ‘The Shoemaker’ and ‘The Donkey’ also picking up awards, with Revolver.

VML Australia’s out-of-home work for 1001 Optometry, featuring hidden, AI-generated eye tests, also won a trio of Gold Lions in the Industry Craft category.

Across the ditch, Motion Sickness continued its streak for ‘Make New Zealand the Best Place in the World to have Herpes’, winning bronze in the Entertainment Lions. AKQA Auckland, DDB Sydney, and Clemenger BBDO also scooped up Bronze Lions.


Cannes Lions 2025 Film Craft Winners

Grand Prix and Gold Lion - Better on a Better Mobile Network

Bear Meets Eagle on Fire and Telstra


Gold and Silver Lions - Donkey

Bear Meets Eagle on Fire, Revolver, +61 and Telstra


Bronze Lion - The Shoemaker

Bear Meets Eagle on Fire, Revolver, +61 and Telstra


Cannes Lions 2025 Industry Craft Winners

Three Gold Lions - Eye Test, Eys Scan, and Eyecare

VML Sydney and 1001 Optometry


Cannes Lions 2025 Design Winners

Bronze Lion - Packed Full of History

Clemenger BBDO and Samsung Australia


Bronze Lion - Roobadge

DDB Sydney and Volkswagen


Cannes Lions 2025 Digital Craft Winners

Bronze Lion - Body Swap

AKQA Auckland, AKQA Melbourne, and Netflix


Cannes Lions 2025 Entertainment Winners

Bronze Lion - Make New Zealand the Best Place in the World to have Herpes

Motion Sickness and The New Zealand Herpes Foundation



Day 1 Monday: Motion Sickness Wins Grand Prix, as DDB Claims Three Lions

Australian and New Zealand agencies were among the winners on the first night at Cannes, with Motion Sickness and FINCH sharing the Lions Health and United Nations Grand Prix for Good.

The winning spot 'The Best Place in the World to Have Herpes' for the NZ Herpes Foundation featured a first-of-its-kind ‘Herpes Destigmatisation Course’, a global ranking system underpinned by live data and humour.

The campaign took an unusual approach to reducing herpes stigma, framing it as a key to restoring New Zealand’s national pride. 

Jury President David Ohana, United Nations Foundation CMO, said the winner used “unabashed” humour to tackle stigmatisation.

“Forget doom and gloom, there’s enough of that already to go around,” David said.

“Our 2025 awardee took a taboo topic and turned it on its head – showing that with a great strategy, a big, bold, crazy idea ( I can only imagine the pitch), and humour for days, that anything is possible."

DDB offices in Sydney, Melbourne, and Auckland also all took home Lions, along with Ogilvy Sydney and New Zealand agency, Assembly.

Cannes Lions 2025 Health & Wellness Winners

Grand Prix For Good and Gold Lion – The Best Place in the World to Have Herpes

Motion Sickness, FINCH, and NZ Herpes Foundation

Bronze Lion – Diary of a Head Injury

Assembly, The Tuesday Club, and Headway


Bronze Lion – The University of Dyslexic Thinking

DDB Melbourne and Dyslexia x Virgin


Cannes Lions 2025 Outdoor Winners

Silver Lion – Meet Me At The Coke Sign

Ogilvy Sydney and Coca-Cola

Bronze Lions – Awkboards

FCB New Zealand and Life Pharmacy

Bronze Lion – Worst Children's Library

DDB New Zealand and Samsung


Cannes Lions 2025 Audio and Radio Winners

Bronze Lion – Roobadge

DDB Sydney and Volkswagen

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