Cannes Lions 2025: AUNZ Winners
Day 1 Monday: Motion Sickness Wins Grand Prix, as DDB Claims Three Lions
Australian and New Zealand agencies were among the winners on the first night at Cannes, with Motion Sickness and FINCH sharing the Lions Health and United Nations Grand Prix for Good.
The winning spot 'The Best Place in the World to Have Herpes' for the NZ Herpes Foundation featured a first-of-its-kind ‘Herpes Destigmatisation Course’, a global ranking system underpinned by live data and humour.
The campaign took an unusual approach to reducing herpes stigma, framing it as a key to restoring New Zealand’s national pride.
Jury President David Ohana, United Nations Foundation CMO, said the winner used “unabashed” humour to tackle stigmatisation.
“Forget doom and gloom, there’s enough of that already to go around,” David said.
“Our 2025 awardee took a taboo topic and turned it on its head – showing that with a great strategy, a big, bold, crazy idea ( I can only imagine the pitch), and humour for days, that anything is possible."
DDB offices in Sydney, Melbourne, and Auckland also all took home Lions, along with Ogilvy Sydney and New Zealand agency, Assembly.
Cannes Lions 2025 Health & Wellness Winners
Grand Prix For Good and Gold Lion – The Best Place in the World to Have Herpes
Motion Sickness, FINCH, and NZ Herpes Foundation
Bronze Lion – Diary of a Head Injury
Assembly, The Tuesday Club, and Headway
Bronze Lion – The University of Dyslexic Thinking
DDB Melbourne and Dyslexia x Virgin
Cannes Lions 2025 Outdoor Winners
Silver Lion – Meet Me At The Coke Sign
Ogilvy Sydney and Coca-Cola
Bronze Lions – Awkboards
FCB New Zealand and Life Pharmacy
Bronze Lion – Worst Children's Library
DDB New Zealand and Samsung
