The campaign reminds us that #theresmoretomum. The light-hearted hero film, highlights the beautiful bond between mother and ‘child', as they reveal how well they know each other. Sharing comical memories and ‘challenging’ questions, they laugh their way through the questions and we can’t help but laugh along with them. A second film goes deeper into each Mother’s journey, as they discuss challenging times in their life. Something that feels particularly poignant at the moment.