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Opinion and Insight

Reebok and McCann Tackle Stereotypes and Women’s Physical Safety

McCann South Asia, 1 week, 1 day ago

Jitender Dabas, Chief Strategy Officer, McCann Worldgroup India on the myth that ‘girls don’t fight’

The campaign originated from the strategic choice that the brand made a few years back to deepen the brand’s connection with women. For too lo... Read more

Opinion and Insight

Why I Am Standing for the APA Council

Grand Central Recording Studios, 1 week, 1 day ago

Grand Central Recording Studios' Carole Humphreys shares her manifesto as voting goes underway

Voting for the next Advertising Producers Association Council is underway, and those of you that are members may have noticed that I have stepped u... Read more

Opinion and Insight

Try Not to Drool on Your Keyboard Watching This Italian Food Porn

360fx, 1 week, 2 days ago

Tabletop production specialists from 360FX explain how they provide inspiration for your mastication

It seems like everyone’s a food fanatic in 2017. You only have to glance at Instagram or flick through the TV channels for a minute before you’re c... Read more

Opinion and Insight

Milan Vs. Rome: A Creative Showdown

McCann EMEA, 1 week, 2 days ago

Alessandro Sabini, Chief Creative Officer at McCann Italy, compares and contrasts Italy’s two largest cities

Italy has only been a unified country for 146 years. For centuries, it consisted of several competing states, which explains why so many of its cit... Read more

Opinion and Insight

CMO Study 2017 Reveals Transformation in Every Respect

Serviceplan, 1 week, 2 days ago

Is enough being down to prepare future CMOs? Facit Research and Serviceplan investigate

Only 6% of German CEOs and CMOs consider that enough is being done within their company to train and prepare future CMOs. Only 14% are of the opini... Read more

Opinion and Insight

Details Details Details

FCB EMEA, 1 week, 3 days ago

FCB Inferno Creative Director Becky McOwen-Banks sees similarities between State Street and Dove's latest controversies

Reading about the two latest 'embarrassments' for Dove and State Street made me cringe. As different as the two issues are, I believe they both boi... Read more

Opinion and Insight

How to Make Your Brand More Human, 1 week, 3 days ago

New Honor Society’s Heidi Singleton explains the key tenets of the agency’s ‘less sell, more soul’ philosophy

Heidi Singleton is Chief Creative Officer of New Honor Society, a St.Louis-based advertising agency that is helping brands change the world. She’s ... Read more

Opinion and Insight

How a Nimble, Boutique Agency Rebranded Financial Services Giant MassMutual, 1 week, 3 days ago

Husband and wife duo and co-founders of The Working Assembly Jolene Delisle and Lawrence O’Toole on refreshing a brand

Jolene Delisle and Lawrence O’Toole are the co-founders of The Working Assembly, an award-winning multidisciplinary design studio with a focus on b... Read more

Opinion and Insight

Smoke & Mirrors Sound Engineer Gurdeep Singh Shares Top Tips to Make a Career in Audio

Smoke & Mirrors - London, 1 week, 4 days ago

Gurdeep shares his favourite studio anecdotes and projects and offers some helpful advice for those seeking a career in the world of audio

Gurdeep Singh is an experienced sound engineer at esteemed London post-production facility Smoke & Mirrors. His role involves taking sounds, ma... Read more

Opinion and Insight

Google's Steve Vranakis Shares his D&AD Manifesto, 1 week, 4 days ago

Hidden Talent and a lack of diversity are why the creative industries aren't as powerful as they could be

Steve Vranakis, Executive Creative Director at Google Creative Labs, has just been named as this year’s D&AD President. He is devoting his tenu... Read more