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Opinion and Insight

How​ ​Do​ ​You​ ​Craft​ ​the ​Sound​ ​of​ ​a​ ​Brand?

Adelphoi Music, 5 days, 5 hours ago

Adelphoi Music chats to Norwegian's Julius Einan Støback about their ambitious sonic branding project

Nordic superbrand and aviation powerhouse Norwegian came to Adelphoi to make the brand known through music and sound. Their journey began by crafti... Read more

Opinion and Insight

Walmart, Amazon, and the Big Fish, Small Pond Opportunity for Brands in Australia

POSSIBLE North America, 5 days, 6 hours ago

Eric Heller, CEO & Founder of Marketplace Ignition considers the impact of Amazon’s arrival in Oz

Earlier this year, I traveled to Australia for Retail Global, the largest retail ecommerce conference in the country. The big news, of course, was ... Read more

Opinion and Insight

Meet The Otto Empire’s Rising Stars

The Otto Empire, 5 days, 6 hours ago

LBB’s Liam Smith chats to up-and-coming directors Cassie de Colling and Prad Sen

Melbourne-based production company The Otto Empire has its fair share of talent rising up the ranks. Here, LBB’s Liam Smith catches up with two shi... Read more

Opinion and Insight

The Shocking Truth of Our Christmas Campaign

Lab, 5 days, 7 hours ago

Lab's Teodora Miscova describes her experience of being homeless as part of her company's latest festive campaign

Challenging ourselves is one of the most gratifying experiences we can go through - the possibility of learning something new and growing is one th... Read more

Opinion and Insight

If Music Be the Food of Ads, Play On

AdMusic, 5 days, 8 hours ago

AdMusic gathers some of Australia’s top creatives to talk about how they choose the music that makes their ads sing

The greatest combinations of music and vision can make an everlasting imprint on the memory - the ultimate goal for brands and advertisers. Whilst ... Read more

Opinion and Insight

On the Ninth Day of Christmas NOMINT Gave to Me…

NOMINT, 1 week, 1 day ago

Not nine ladies dancing but NOMINT’s nine not-to-miss niftiest bits of news from 2017

As the year draws to a close, NOMINT reflects on its nine niftiest bits of news from 2017. In their top picks from the last 12 months, the animatio... Read more

Opinion and Insight

How QED Films and Bang TV are Revving Up Production in the Indian Auto Market

Bang TV, 1 week, 1 day ago

Indian car brands are hungry for international directors, exotic locations and lots of content – inspiring a new joint venture, finds LBB’s Laura Swinton

India’s car market is huge. Seriously huge. In 2016 it generated $35bn in sales revenue, making it the fifth largest in the world. By 2020, Suzuki ... Read more

Opinion and Insight

Cheil’s Indian Ambition and Social Conscience

Cheil Worldwide, 1 week, 1 day ago

From creative skillsets to moral values, Cheil SWA CCO Sagar Mahabaleshwarkar describes the keys to the agency’s success to LBB's Laura Swinton

This year marks Cheil’s 14th anniversary in India – and the Korean network has found itself woven into the fabric of India’s advertising scene. It’... Read more

Opinion and Insight

Smoke and Mirrors Audio Department Reveals Their Highlights of 2017

Smoke & Mirrors - London, 1 week, 1 day ago

Nick, Gurdeep and Scott take a look back on the sound work they produced this year for brands like Rolls-Royce, Heineken and more

As Christmas draws closer, the audio department at Smoke and Mirrors decided to take a look back on their body of work from 2017 and discuss their ... Read more

Opinion and Insight

How Grey Italy is Preparing for the Next Century

LBB Editorial, 1 week, 2 days ago

CEO Marta di Girolamo explains the philosophy at the heart of her recently rebranded agency in the year of Grey’s centenary

100 years since Lawrence Valenstein and Arthur Fatt named their new advertising agency Grey after the colour of the paint on their freshly-decorate... Read more