L’ÉLOI Welcomes Photographer and Director Duo Jodi+Alex to Its Ranks

L’ÉLOI proudly announces the signing of photographer and director duo Jodi+Alex to its roster. Composed of couple Jodi Heartz and Alex Blouin, the pair reinforce the production company’s presence in the fashion realm.

Jodi+Alex’s partnership has been forged over a decade of shared artistic endeavours, starting from their early days in still life photography to now directing. Their collaborative and passionate spirit, alongside their eye for fashion, brings a fresh energy to every project they undertake, the result is a portfolio that elevates everyday moments into captivating and inspiring visual narratives.

The duo declare that their ultimate goal is to be recognised as ‘an experience’. Alex’s background in graphic design and DJ-ing mixed with Jodi’s in retail management and fine arts has allowed them to create work that extends beyond the final JPEGs, even providing direction for in-store events surrounding their content and handcrafting soundscapes with cross-industry talent. Standout pieces include colourful, texture-focused visuals for SSENSE x Moncler, a cover shoot for Elle Québec, and stills for Bloomberg.

Jodi+Alex comment, “We were drawn to L'ÉLOI not only by the strong sense of community and collaboration amongst its artists but also the opportunity to be part of a leading creative force in Montreal and beyond. We admire its growing presence internationally and its work with prominent clients. Being part of this group allows us to contribute to the collective success of L'ÉLOI while also expanding our own horizons creatively. We're excited about the potential to grow within this inspiring environment and to play a role in shaping the future of creative expression.”

Éloi Beauchamp, CEO and founder of L’ÉLOI, adds, “Jodi+Alex perfectly embody the type of talent we strive to nurture at L'ÉLOI, and the way they seamlessly complement each other, coupled with their dedication to pushing creative boundaries, aligns perfectly with our mission to foster innovation and artistic excellence. Our ambitions for them are as boundless as their creative potential, and we’re committed to providing them with the support, resources and opportunities they need to excel. Whether it’s collaborating with prestigious brands or pushing the boundaries of creativity in new ways, we are excited to see them continue to flourish under the L’ÉLOI umbrella. Together, we are poised to redefine the landscape of photography and production.”