At TBWA\ we have two key philosophies: Disruption and Media Arts. Disruption is the art of challenging conventional wisdom and overturning assumptions that get in the way of imagining new possibilities and and visionary ideas. Disruption is about finding brand ideas that create growth. Media Arts is about defining how those ideas can thrive in the world. Media Arts is practice, not a theory. It is about creating meaningful brand connections and managing a brand's behavior in media and the world. And when we say media, we mean any space between a brand and the audience. When you bring your brand idea alive in the right medium to an audience tuned in and open to your story, then you're not creating advertising. You're creating meaning. That's Media Arts.