Big Sync Music is a young, specialist music agency with offices in London, New York and Singapore. We work closely with brands and their creative agencies in the following ways:
Creating sonic strategies, providing in depth research and identifying partnerships
Licensing music – stock, bespoke composition and original tracks – working with production houses and composers
Amplifying campaigns though additional creative content
Providing extensive creative music searches
Executing multiple rights talent partnership deals
Specialties
In January 2015 we announced a global partnership with Unilever, the second biggest advertiser in the world, making us one of the biggest licensors of music, globally, and opening up opportunities for record labels, artists and production houses to reach new audiences.
Since Dominic Caisley, Andy Stafford and Phil Lawlor founded Big Sync Music in 2013 we are proud to have been involved in more than 1,000 campaigns for brands as diverse as LYNX, Cornetto, Magnum, Dove, SNOG frozen yoghurt and Persil as well as ASDA, RyanAir, Unicef and Samsung, working with some of the most creative agencies in the world. Magnum’s Proudly Seeking Pleasure film by LOLA Madrid, featured ‘Umbrella’ performed by Mechanical Bride, licensed by Big Sync, and won a Gold Lion at Cannes in June 2015. In November 2015 we were delighted to win a bronze LIA for Barbara Dane’s ‘I’m On My Way’ which we licensed for Samsung’s Gear Circle spot by Deep Focus.
Big Sync’s involvement has ranged from searching for and licensing the perfect track for a finished film to fully supervising the music on a campaign from its inception. We have helped produce original compositions and worked closely with all contributors. This year in the UK Big Sync has championed and worked with emerging and independent artists such as Novo Amor, as well as established artists like Ella Eyre, Rixton and Rizzle Kicks, Guns N roses, Avicci and David Guetta. Globally we’ve worked on campaigns with stars like Taylor Swift for Cornetto and Tiesto for Fruttare ice cream.
WHAT THEY SAY ABOUT US
"Big Sync have not just been a music licensing service, they’ve been a partner to us and our clients. They are smart, agile and creative, and brilliant to work with. They work hard to get under the skin of the brands they work on, and provide a creative solution that works for everyone.”
James Rowe, Account Director, adam&eve DDB
“Working alongside Big Sync has been great - they've given me an opportunity I never could have expected. An encouraging team with a great vision! I feel as though my creative input has been appreciated and I am proud of the work we have done together for LYNX. I look forward to working with them again.”
Ali Lacey (Novo Amor)
“The Big Sync team brings a huge amount of knowledge, creativity and strategic expertise to the table and they are able to customise their offering to match our brands’ specific requirements. We’re already starting to see the results of the partnership and with Big Sync’s guidance, music strategy is now high on the agenda for Unilever and its brands”.
Jorgen Bartsch, Senior VP, Marketing, Unilever
THE TEAM:
From musicians, singers, composers and DJ’s to those with years of record label and creative agency experience - all Big Sync team members are music specialists and each brings something different to what is a collaborative creative process on every brief. What they all share is a passion for music.
Big Sync team members regularly take part in industry events from panel discussions to speaking at events or joining the juries of awards programmes. In 2016 our ECD, Andy Stafford, formed part of the first ever Music Spikes awards jury. This year he joined the 2017 Music+Sound Awards sync jury and later in 2017 is set to join the sync jury at the London International Awards in Vegas.
Clients
AXE (LYNX), Persil, Pot Noodle, Bovril, Unicef, Samsung, ASDA, RyanAir, Dove, SNOG, Lipton and many more
Awards
London International Award (LIA) 2015: Use of licensed music - Samsung Gear Circle featuring 'I'm On My Way' by Barbara Dane
Clios Music Award 2016: Lipton TO 'The Revolution in Tea' - featuring a modern arrangement of Tchaikovsky's 'Dance of the Cignets' by Dom Howard
Music & Sound Awards (MASA) 2016: Magnum 'Be True to Your Pleasure' featuring ‘Umbrella’ performed by Mechanical Bride
UK Creative Circle Award 2017: Gold (Film Crafts - Use of Music) for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth
D&AD Wood Pencil: Film Advertising Crafts / Use of Music for Film Advertising / 2017 for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth
Music + Sound Award (MASA) 2017: Best Sync (Online/Viral/Ambient advertising) for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth
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