In January 2015 we announced a global partnership with Unilever, the second biggest advertiser in the world, making us one of the biggest licensors of music, globally, and opening up opportunities for record labels, artists and production houses to reach new audiences.
Since Dominic Caisley, Andy Stafford and Phil Lawlor founded Big Sync Music in 2013 we are proud to have been involved in more than 1,000 campaigns for brands as diverse as LYNX, Cornetto, Magnum, Dove, SNOG frozen yoghurt and Persil as well as ASDA, RyanAir, Unicef and Samsung, working with some of the most creative agencies in the world. Magnum’s Proudly Seeking Pleasure film by LOLA Madrid, featured ‘Umbrella’ performed by Mechanical Bride, licensed by Big Sync, and won a Gold Lion at Cannes in June 2015. In November 2015 we were delighted to win a bronze LIA for Barbara Dane’s ‘I’m On My Way’ which we licensed for Samsung’s Gear Circle spot by Deep Focus.
Big Sync’s involvement has ranged from searching for and licensing the perfect track for a finished film to fully supervising the music on a campaign from its inception. We have helped produce original compositions and worked closely with all contributors. This year in the UK Big Sync has championed and worked with emerging and independent artists such as Novo Amor, as well as established artists like Ella Eyre, Rixton and Rizzle Kicks, Guns N roses, Avicci and David Guetta. Globally we’ve worked on campaigns with stars like Taylor Swift for Cornetto and Tiesto for Fruttare ice cream.
WHAT THEY SAY ABOUT US
"Big Sync have not just been a music licensing service, they’ve been a partner to us and our clients. They are smart, agile and creative, and brilliant to work with. They work hard to get under the skin of the brands they work on, and provide a creative solution that works for everyone.”
James Rowe, Account Director, adam&eve DDB
“Working alongside Big Sync has been great - they've given me an opportunity I never could have expected. An encouraging team with a great vision! I feel as though my creative input has been appreciated and I am proud of the work we have done together for LYNX. I look forward to working with them again.”
Ali Lacey (Novo Amor)
“The Big Sync team brings a huge amount of knowledge, creativity and strategic expertise to the table and they are able to customise their offering to match our brands’ specific requirements. We’re already starting to see the results of the partnership and with Big Sync’s guidance, music strategy is now high on the agenda for Unilever and its brands”.
Jorgen Bartsch, Senior VP, Marketing, Unilever
From musicians, singers, composers and DJ’s to those with years of record label and creative agency experience - all Big Sync team members are music specialists and each brings something different to what is a collaborative creative process on every brief. What they all share is a passion for music.
Big Sync team members regularly take part in industry conversations. This year, music supervisors Sergio Pimentel, Lisa Hart, Andy Stafford, Lawrence McKay and CEO Dominic Caisley have all participated in panel discussions on topics ranging from music used in the gaming industry to the emerging Asia Pacific sync market. Tammy Tinawi was one of the judges at this year’s Library Music Awards in October.
In May 2015, Music Supervisor Lisa Hart, also a talented musician, singer and songwriter, who has featured on Radio 1, played the piano at Grand Central Sound Studios for a recording that was used in the main title sequence – a screen animation - at the prestigious D&AD Awards ceremony.