Y&R Singapore Appoints Troy Lim as Executive Creative Director

Y&R Singapore has named Troy Lim as Executive Creative Director, to work in partnership with recently-appointed CEO Shirley Tay.

Troy has an impressive record of creative effectiveness and new business wins. He has been instrumental as creative lead on clients such as Audi, Scoot, Nikon, AXA, Ministry of Culture, Community and Youth (SG50), National Environment Agency, Soyjoy and Singapore Health Promotion Board, just to name a few. Besides partnering with clients to solve their business problems, Troy is also an ardent mentor and supporter of creative talent and continual learning, and sits on the advisory board of Singapore Polytechnic’s School of Communications.

Commenting on his new role, Troy Lim remarked, “The needs of clients are constantly changing, and I’m most interested in seeing how I can use creativity and the various tools at our disposal - such as AI, design and technology - to come up with innovative solutions to our clients’ problems.”

Added Shirley Tay, “I look forward to working alongside Troy again, his depth and breadth of skills make him the ideal creative partner to continue to build our Y&R Singapore team on its considerable strengths and further capitalize upon its future potential.”