Today Cheel, part of Cheil Worldwide, launched its new campaign for the Dutch Digestive Foundation (MLD Stichting).
With this campaign Cheel wanted to make people aware of Colon Cancer and how to detect it.
Admittedly, one's faeces aren't a favourite subject of many - in fact, most of us grimace at the mere thought of discussing relieving ourselves publicly. But it can say a lot about the state of your health.
Your poop can tell you what you have been eating, but it also shows if something seriously wrong is happening, for example colon cancer.
So check your poop regularly. Go to www.yourpoop.nl and find out what the symptoms of colon cancer are and what you need to look out for.