"You Get Really Mad Until You Get an Idea That Makes People Go Mad"
In continuation of the "Anger" campaign, created by FCB Brasil for its 44th Annual, Clube de Criação (Brazilian Creative Club) is releasing a video made by LOBO/Vetor Zero to announce the jury and awards ceremony, which will take place on September 22 and 23, during the Clube de Criação Festival in São Paulo, Brazil.
The concept of the piece is "You get really mad until you get an idea that makes people go mad”. Combining 3D and 2D animation techniques, the production directed by Alton showcases different angry reactions by creative professionals to phrases that appear in their routine at work. The video will be primarily shown on digital platforms and will also be posted on Clube de Criação's own media outlets.
The selection process for the best submissions, to be published in the 44th Annual goes until September 5.
