YARD Campaign for Javapro

Nature's Best created Javapro, a drink that marries the worlds of coffee and protein.

To introduce Javapro to the market, New York creative agency, YARD developed a positioning and brand identity that communicates all the benefits of combining protein and coffee. Along with the brand identity, YARD developed the packaging, display units and a print and social campaign to introduce the product to consumers. The tagline for the campaign is "Introducing a Power House Pick-Me-Up."