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WWE Superstar Damian Priest Immerses Himself in Welsh Culture in BT Sport Campaign

30/08/2022
Advertising Agency
London, UK
541
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Saatchi & Saatchi follows Priest ahead of WWE’s Clash at the Castle event at The Principality Stadium in Cardiff

On Monday 29th August, BT Sport released ‘The Homecoming’ – a new social video campaign starring WWE Superstar Damian Priest.

‘The Homecoming’ follows Priest’s attempts to immerse himself in Welsh culture ahead of WWE’s Clash at the Castle event at The Principality Stadium in Cardiff on Saturday 3rd September, which will be live on BT Sport 2 from 6pm.

In the videos, ‘The Judgment Day’ superstar is put through his paces by his host family as he tries his hand at baking Welsh cakes, herding and shearing sheep, and helping out the staff at Cardiff’s Mad Dog Brewery.





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