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Creative

Wolf & Crow for Skullcandy 'Crusher'

lbbonline.com, Fri, Apr 12, 2013

New spot features NBA star Kevin Durant & rapper Wale

Wolf & Crow for Skullcandy 'Crusher'

 

Wolf & Crow visualize the power of sound for the new Skullcandy Crusher headphones in this new spot starring NBA superstar Kevin Durant and Grammy-nominated rapper Wale, featuring a Wale and French Montana remix of "We Back 2 Ballin."  The scope of the project, from concept to storyboard, live action shoot to VFX and final Flame finishing, was completed entirely by the team at Wolf & Crow at their Los Angeles studio.
 
 
Skullcandy approached Wolf & Crow with the challenge of visualizing sound in a way that hadn't been seen before.  Skullcandy Crushers are bass-driven headphones that physically vibrate when they are used, which the Wolf & Crow team interpreted in different manifestations throughout the spot.
 
The physical effect of the headphones on listener Kevin Durant is first evinced by playing up the big bass beat when he puts on the headphones and listens to the track, with an audio so strong that it ripples through his skin.  This effect was created by modeling Durant's head, texturing the skin on it and matching the lighting, then layering in some compositing magic to finish.  
 
The second interpretation of sound is the most prevalent through the spot. Once Wale's track really kicks in, the physicality of the audio explodes out of the headphones into the environment. The VFX elements are glossy and clean, representing the aesthetic of the Crusher headphones, as well as rough and aggressive to highlight the audio power that the user experiences when wearing the headphones. 
 
Credits
 
Brand: Skullcandy
Product: Crusher headphones
Title: Skullcandy - Crusher
 
Client: Skullcandy
Client Location: Park City, Utah
Marketing Director: Tim Debrincat
VP Global Marketing + Creative: Nate Morley
 
Prod./Edit/Post Company: Wolf & Crow
Production Company Location: Los Angeles, CA
Director: Kevin Stein & Chad Howitt
Managing Director: Kevin Shapiro
Executive Producer: Eric McCasline
Producer: Matt Olson
DP: Bo Hakala
Editor: Jason Webb
CG Supervisor: Johnny Lum
Flame: Chris DeCristo
Lead Compositors: Kevin Stein, Chad Howitt
3D Artists: Jason Kim, Pota Tseng, Ben Yu, Mike Dupree, Wendy Klein, Richard Daniels, Marco Campobasso, Adam Swaab
Compositor: Travis Button
Colorist: Chris DeCristo
 
Talent: Kevin Durant and Wale
 
Music: Wale & French Montana “We Back 2 Ballin” REMIX 
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