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W+K Portland's Epic Nike Spot Inspires 'Terrible' Athletes to Push Their Limits

Wieden+Kennedy Portland, 1 month, 2 weeks ago

Editors' Choice: Aaron Gordon, English Gardner, Kevin Durant & more feature in star-studded spot directed by The Daniels

W+K Portland's Epic Nike Spot Inspires 'Terrible' Athletes to Push Their Limits

By definition, unlimited means being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite... For Nike, unlimited also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no 'happily ever after' and there’s no 'too far.' There’s only 'What’s next?'

The 'Unlimited You' film from W+K Portland marks the second instalment in Nike’s Just Do It 'Unlimited Campaign,' which includes the 'Unlimited Future' film and the company’s recent series of athlete shorts, with more to come through the month of August. The campaign hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.

Creative Agency

Account Manager: Anna Boteva, Carly Williamson

Creative Director: (Global) Alberto Ponte, Ryan O’Rourke

Copywriter: Edward Harrison

Art Director: Susan Land

Media Planner: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Planner: Andy Lindblade, Nathan Goldberg, Brandon Thornton

Digital Producer: Keith Rice

Executive Producer: (Global) Matt Hunnicutt

Designer: Edgar Morales

Producer: (Post) Shelley Eisner

Creative Agency: W+K Portland

Production Assistant: Emily Knight

Interactive Director : Dan Viens

Project Manager: Christina Kim

Producers: (Art) Amy Berriochoa, Krystle Mortimore, Jennifer Spillers

Planners: Reid Schilperoort

Account Management: Chris Willingham, Alyssa Ramsey, Corey Woodson

Senior Producer: Ross Plummer

Design Manager: Alicia Kuna

Music and Sound

Sound Mix: Rohan Young, Jeff Malen @ Lime Studios

Song: Never Die

Artist: FNDTY


Editor: Angus Wall

Edit Company: Rock Paper Scissors

Edit Assistant: Lauren Dellara

Producer: Chris Noviello

Executive Producer: Helena Lee

Post Production / VFX

VFX Supervisor: John Shirley

Senior Producer: Will Lemmon

Creative Director: John Leonti

Colour Producer: Thatcher Peterson

Colourist: Greg Reese, Adam Scott @ Mill LA

Retouching: Frazer Goodbody

Producer: Anastasia von Rahl

Post Production House: Mill LA

Motion Graphics: Tori Herbst/Carlos Enciso

2D Lead Artists: James Allen

Production Company

DOP: Larkin Seiple

Director: The Daniels

Production Designer: Mark Snelgrove

Production Company: PRETTYBIRD

Line Producer: Jonathan Wang

Executive Producer: Ali Brown, Suzanne Hargrove

Category: Clothing/fashion , Sports

Genre: Action , Comedy , Dialogue , Storytelling