W+K Portland Redefine 'Just Do It' for Nike

Wieden+Kennedy Portland and Nike are out to redefine the classic 'Just Do It' position. Called ‘Possibilities’, the spot inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios and features an all-star cast of athletes and guest stars.

 

 

We're all capable of a little more — one more step, one more lift, a little bit higher, a little bit faster – pushing your limit a little more every time until you forget you have limits. That’s when you start to imagine yourself doing things you thought you never could. That's when you stop caring about what you can’t do, because what you can do is something a little better everyday. And when we look at all of the little things we've done, we'll see the big things we're doing.

Viewers can explore their own ‘possibilities’ through several activations, including Nike+ Running and NikeFuel challenges. 

Credits

Client: Nike
Spot: "Possibilities"

Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Executive Producer: Matt Hunnicutt
Copywriter: Edward Harrison
Art Director: Sezay Altinok
Agency Producer: Anna Smith
Agency Associate Producer: Kirsten Acheson
Account Supervisor: Vanessa Miller
Account Director: Karrelle Dixon
Head of Production: Ben Grylewicz
Executive Creative Directors: Joe Staples, Susan Hoffman
Business Affairs Manager: Amber Lavender

Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Director of Photography: Greig Fraser
First Assistant Directorts: Cliff Lanning, John Lowe, Todd Thompson
Production Designers: Jeremy Hindle, Peter Andrus
Wardrobe Stylists: Keith Wager, Charlotte Chadwick
Location Manager: Dave Doumeng
Production Supervisor: Evan Wilson
Sports Coordinators: Mike Fisher, Darren Tyson White
Spain Production Company: Widescope Productions
Service Executive Producer: Iñaki Villarias
Service Line Producer: Karim El Masri
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Toby Louie
Post Executive Producer: Carol Lynn Weaver
Assistant Editor: Austyn Daines

Visual Effects Company: A52
Visual Effects Executive Producers: Megan Meloth, Jennifer Sofio Hall
Visual Effects Producer: Scott Boyajan
Visual Effects Supervisor: Andy McKenna
Computer Graphics Supervisor: Kirk Shintani
Massive Pipeline Technical Director: Chris Janney
Color, Lighting Lead: Ian Ruhfass
Flame Artists: Andy Barrios, Hugh Seville, Paul Heagney, Steve Wolff, Cameron Coombs, David Parker
Computer Graphics Artists: Adam Carter, Caleb Hecht, Tom Connors, Tim Donlevy, Vivian Su, Joe Chiechi, Wendy Pham, Cody Woodard, Joe Panliagua, Michael Lori, Adam Newman, Andrew Romatz, Shelby Strong

 

Colorist: Mark Gethin
Telecine: MPC

Music: "Future Starts Slow" by The Kills
Sound Design: Barking Owl

Mix Company: Lime Studios
Mixers: Rohan Young, Loren Silber
Producer: Jessica Locke
Voiceover: Bradley Cooper