W+K Portland Points Out the Absurdity of Working Out in New Samsung Campaign

When you take a close look at the things we do to accomplish our resolutions, you realise that the stuff we all do in the gym is pretty much insane. The good news is even though all of us look, sound, and act crazy when we work out, Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress.

The comedic new campaign was developed by Wieden+Kennedy Portland, with the spots directed by Steve Ayson from MJZ.