W+K Portland is Baking Bad in Sinister Weight Watchers Super Bowl Ad

Wieden+Kennedy Portland last night launched its new Weight Watchers commercial for the Super Bowl, with a guest voice from Breaking Bad star Aaron Paul.

In the sinister - yet lighthearted - spot, Aaron Paul pushes his product to the audience. But rather than a quarter of meth, he's pushing quarter pounders, poppers, fizzes, whizzbangs and whatever else is on the menu.