senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

W+K London Re-Launches finest for Tesco

16/10/2013
168
Share
New campaign focuses on food's suppliers

 

Wieden+Kennedy London has launched a campaign for the re-launch of Tesco's premium food brand 'finest'. It's the biggest investment in the brand since it began 15 years ago. 


The campaign focuses on the unique suppliers behind a selection of products with two TV spots, one of which will air at the weekend, and a series of print executions (at bottom of page). 

 

 

Tesco UK Managing Director, Chris Bush, says: “finest is Tesco’s flagship food brand and our aim with today’s relaunch is simple – to be the best product on the market. It is already the fastest growing premium brand in the market, and we’ve reviewed every product in the range to be sure it’s fit to carry the finest* brand.

 

“We’re confident finest offers our customers the very best food in the market, at the accessible prices they expect from Tesco."


The finest brand is worth £1.4bn in sales a year and, according to Kantar Worldpanel data, is the fastest growing premium brand in the market. 

 

 

 


Credits


CLIENT: Tesco
PROJECT NAME: finest


TV


W+K LONDON
Creative Directors: Dan Norris & Ray Shaughnessy
Copywriter: Al Merry
Art Director: Ben Everitt
Producer: Samara Zagnoiev
Account Team: Alex Stolerman, James McHoull, Martin Jackson, Vicki Sales
Executive Creative Directors: Tony Davidson / Kim Papworth
Agency Executive Producer: Danielle Stewart


PRODUCTION
Production Company: Somesuch & Co
Director: Kim Gehrig
Executive Producer: Tim Nash
Line Producer: James Waters
Director of Photography: David Procter


EDITORIAL 
Editorial Company: Trim
Editor: Tom Lindsay (Haddock) / Leila Sarraf (Grissini)


VFX
VFX Company: MPC
Flame Artist: Mark Stannard (Haddock) / Cynthia (Grissini)
VFX Producer: Marianna Bruynseels & Anadi Peiris


MUSIC + SOUND DESIGN
Music+Sound Company: String & Tins
Sound Designer: Will Cohen (Haddock) / Mike Bamford (Grissini)
Producer: Sam Brock


MIX
Mix Company: Factory Studios
Mixer: Anthony Moore
Producer: Raluca Anastasiu


Print


W+K LONDON
Creative Directors: Dan Norris + Ray Shaughnessy
Copywriter: Sophie Bodoh
Art Director: Dagmar Hoogland
Producer: Stacie Kinchin
Account Team: James McHoull, Martin Jackson, Alex Stolerman
Executive Creative Directors: Tony Davidson / Kim Papworth
Agency Executive Producer: Danielle Stewart


PRODUCTION
Photographer: Tessa Traeger

SIGN UP FOR OUR NEWSLETTER
Work from Wieden+Kennedy London
Hero Digital
RE:CHEMISTRY
16/07/2025
Hero Overview
RE:CHEMISTRY
16/07/2025
Hero Guidelines
RE:CHEMISTRY
16/07/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1