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W+K London Plays Table Tetris in Latest Sainsbury's Film

03/07/2017
Advertising Agency
London, UK
201
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StrangeLove directing duo Tubby Brother go gaming with 'Squish'

As part of Sainsbury’s ‘Living Well’ campaign with Wieden+Kennedy, StrangeLove director duo Tubby Brother have created yet another feel-good, energetic advert celebrating summer called ‘Squish’. Using a POV camera angle and Tetris music, the advert follows a family as they attempt to manoeuvre all their food onto their table during mealtime.  

Bursting with energy and enthusiasm ‘Squish’ is one of a series of adverts produced by StrangeLove, drawing on Tubby Brother’s ability to create engaging, uplifting films using unique, personal perspectives. 

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