W+K London Gets Festive For New Lurpak Packaging

Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season.  On shelves now, the butter giant put their trust in Wieden+Kennedy to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves Lurpak”.  

In a season where the the whole cooking experience is enhanced, the opportunities endless and the joy more intense, Lurpak continues encouraging cooks to not compromise on quality.

With a sprinkling of snowflakes, and a nod to the holiday, Lurpak’s new seasonal pack is sure to delight as cooks take to the kitchen for the Superbowl of holiday cooking: Christmas!

Wieden+Kennedy were thrilled to have this unique opportunity.  Creative Directors Hollie Walker and Freddie Powell added: “We loved being able to take such iconic packaging and make something truly special. Hats off to Lurpak for changing things up this holiday season.” Design Director at W+K London Karen Jane comments: “It’s a testament to just how iconic Lurpak’s butter block is. It’s a gift in this respect – one which we wanted to stay true to, by keeping the design joyful but super simple.”