W+K Launch 'Love Every Mouthful' for Tesco

Wieden+Kennedy London’s latest campaign for Tesco, Love Every Mouthful, celebrates the brand’s passion and care for food. It is a call to the UK to respect, understand, explore, share, savour and simply enjoy food. 

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This is a key chapter in Tesco's mission to use its influence to help people fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it. 

 

The campaign comprises a 60" brand film (which broke on Sunday 21st July), a seasonal 40" strawberry spot, as well as print, OOH and digital executions supported by a dedicated microsite and produce-focused activity on Tesco's social channels. Both TV spots were directed by Somesuch's Daniel Wolfe.

 

Credits

 

Strawberry

 

W+K LONDON
Creative Directors    Tony Davidson / Kim Papworth
Copywriter    Sam Oliver
Art Director    Shishir Patel
Producer    Gemma Knight
Production Assistant    Chloe Roseman 
Account Team    Alex Best, Kirsteen Scoble-Morton, Katja Dienel, Tala Saadeh
Executive Creative Directors    Tony Davidson / Kim Papworth
Agency Executive Producer    Danielle Stewart

 

PRODUCTION
Production Company    Somesuch
Director    Daniel Wolfe
Executive Producer    Seth Wilson 
Line Producer    
Director of Photography    Marcel Zizkind 

 

EDITORIAL 
Editorial Company    Trim Editing
Editor    Tom Lindsay/Leila Sarraf
Post Producer    N/A
Post Executive Producer    N/A

 

VFX
VFX Company    Moving Picture Company 
Colourist     Jean-Clement Soret  
Flame Artist    Hugo Saunders 
VFX Producer    Anandi Peiris 
Titles/Graphics    W+K 

 

MUSIC + SOUND DESIGN
Music+Sound Company    William Tell Overture Abridged for Strawberries 
Composer    William Tell overture – Gioacchino Rossini 
Music Supervisor     Abi Leyland 
Music Company    Leyland Music 
    

MIX
Mix Company    Wave Studios
Mixer    Aaron Reynolds / Tony Rapaccioli 
Producer    N/A

Credits: Brand TV & Print 

W+K LONDON
Creative Directors    Tony Davidson / Kim Papworth
Copywriter    Sam Oliver
Art Director    Shishir Patel
Producer    Gemma Knight
Production Assistant    Chloe Roseman 
Art Director/Designer    Karen Jane/Chris Welsby
Account Team    Alex Best, Kirsteen Scoble-Morton, Katja Dienel, Tala Saadeh, Carol Roberts ,Nick Gold
Executive Creative Directors    Tony Davidson / Kim Papworth
Agency Executive Producer    Danielle Stewart

 

PRODUCTION
Production Company    Somesuch
Director    Daniel Wolfe
Executive Producer    Seth Wilson 
Line Producer    
Director of Photography    Marcel Zizkind 

 

EDITORIAL 
Editorial Company    Trim Editing
Editor    Tom Lindsay/Leila Sarraf
Post Producer    N/A
Post Executive Producer    N/A

 

VFX
VFX Company    Moving Picture Company 
Colourist     Jean-Clement Soret  
Flame Artist    Hugo Saunders 
VFX Producer    Anandi Peiris 
Titles/Graphics    W+K 

 

MUSIC + SOUND DESIGN
Music+Sound Company    Battles – Ice Cream 
Music Supervisor     Abi Leyland 
Music Company    Leyland Music 
    

MIX
Mix Company    Wave Studios
Mixer    Aaron Reynolds / Tony Rapaccioli 
Producer    N/A

PRINT PRODUCTION
Art Buyer    Jo Borton
Photographers    Alexander Kent / Georgia Glynn Smith
Re-touchers    Stanley's Post