Wiggleman and Future You Celebrate Launch of Apple iPhone 16e

Apple is back with a series of spots to showcase the powerful new member of the iPhone 16 family - iPhone 16e. The new phone features breakthrough battery life, the fast performance of the A18 chip, Apple Intelligence, and a 48MP 2-in-1 camera system.

The first ad, ‘Meet iPhone 16e,’ is directed by Kim Gehrig and features a ‘Wiggleman’ dancing his heart out with his powerful new iPhone 16e. The spot also includes a first listen of Selena Gomez and Benny Blanco's new song ‘Talk.’

The second spot, ‘Future You,’ directed by Jordan Baht, showcases the key features of iPhone 16e: breakthrough battery life, ceramic shield for enhanced durability, and the cutting-edge A18 chip that ensures powerful performance for years to come.

Both ads illustrate how the new iPhone is designed to evolve with users’ needs, while continuing to maintain quality and functionality over time. 

The spots will run across TV, digital platforms and social media channels.