Wickes Appoints iris to Handle Lead Creative Agency Role

Wickes appoints iris London following a competitive pitch. 

Starting 2015, with a transformational new partnership, iris has been appointed as the lead strategic and creative agency to lead the development of a new brand platform across all customer communications.

The home improvement retailer is looking to deliver on its ambitious growth plans, and transform its brand with a new customer proposition. iris, as its new lead strategic and creative agency, will work to define the brand in a new way, and expand its reach amongst consumers to become the UK’s leading brand in the home improvement category.   

The pitch was first reported by Campaign in October 2014, and was handled by the intermediary Hamilton Associates.  

Dan Saxby, CEO London said of the win: "The team at Wickes is ambitious and passionate – we shared that ethos from the start. Agencies always talk about doing their best work with brave clients and with the team at Wickes, we believe we can deliver breakthrough work and a transformational partnership."

Matthew Gaunt, Head of Brand Communications for Wickes added: “Strategically and creatively, iris were the right fit for us and we were consistently impressed by the way they approached our brief, and brought our vision to life. We are very excited to be starting this relationship with them.”

iris London will replace incumbent MWO. Carat will continue to handle the media account with Weber Shandwick continuing to handle PR.