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Why Everyone Is a Creator, Especially Olympians

01/08/2024
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Lizzy Bilasano, VP creative strategy at Whalar shares how Olympians are capturing the hearts of those in and out of their home countries

Everyone is a creator—especially Olympians. From Ilona Maher to Aleah Finnegan, these Olympians are capturing the hearts of those in and out of their home countries by taking a page out of the playbook of your favourite lifestyle creators and influencers.

It's not just their athletic ability that has garnered newfound fandoms - it's really the lore of their lifestyle outside of the gym, on or off the field, or court that draws these followers to them.


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