Why BISSELL's Sr. Brand Manager Ate Pasta Off a Subway Floor

For the launch of the new BISSELL Symphony, the first All-In-One Vacuum and Steam Mop, KBS set out to create the ultimate product demonstration video.

Many cleaning product brands often make cutesy claims that you could eat off the floor after using their product, but with BISSELL’s claim to kill 99.9% of germs and bacteria on hard floor surfaces, the Toronto agency took its product statement to the next level.

Craig Emmerson, VP General Manager of BISSELL Canada, said “Instead of just showing how it works at home, we felt the stronger message was to show how well it could clean, even in an extremely tough, dirty, messy situation. Take Symphony to a place that people know is full of dirt. We wanted to make our statement there.”

BISSELL then went out to create the video in one of Toronto’s busiest commuter locations.

Filmed at Bay and Bloor subway station, the online video shows Ravi Dalchand, Sr. Brand manager for BISSELL Canada cleaning a well-trodden section of the platform with the Symphony, then proceeding to throw a plate of pasta on the bare tile and eat it, not forgetting to wipe up the remains with bread.

“Knowing that the people who sell the product believe in it enough to eat off of one of the dirtiest surfaces imaginable is a testament to how good this product is,” said Raul Garcia, Creative Director at KBS. “Above all, we wanted to show that the people at BISSELL truly stand behind their products. Having them star in the video made it authentic.”

The video was produced with the help of Married to Giants editorial, Circle Production, post production facility Alter Ego and audio house Grayson Matthews.