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Whoscall and CCIB Mother’s Day Campaign Protects Loved Ones from Online Scam Threats

08/08/2024
Advertising Agency
Bangkok, Thailand
53
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The campaign from VML Thailand offers 500,000 free Whoscall premium codes as the ultimate Mother's Day gift until 31st August 2024

Gogolook, a leading TrustTech technology company and a developer of the Whoscall App, an application that identifies unknown incoming calls and prevents spam for smartphones, partners up with the Cyber Crime Investigation Bureau (CCIB) to launch a special Mother’s Day Campaign with new educational awareness video #NoOneHangUpFasterThanYourMom with an offer from Whoscall premium basic code aiming to protect family members from online scammers.

According to Cyber Crime Investigation Bureau (CCIB), more than 575,500 reported cybercrime cases in Thailand resulting in over 65.715 billion baht in total damage accumulated, averaging a daily loss of 80 million baht between March 2022 to June 2024. Notably, 64% of these cases were targeted against females with women aged 30-60 years and above, accounting for a significant portion of more than 248,000 cases. The new campaign, therefore, is part of Whoscall’s unwavering commitment to prevent online scams and empowering families to protect their loved ones.

Ms. Monprapa Rattanakanokporn, country marketing lead of Gogolook (Thailand), the provider of the Whoscall application, said, “Safeguarding our loved ones, especially from online scammers, has become more important than ever. While many of us are vigilant to avoid suspicious calls, our mothers might not be. Our recent insights revealed seniors are the most vulnerable target for online and phone scamming because they have large amounts of financial assets, such as savings, pensions, or retirement funds and are less familiar with complex technology. Currently, Whoscall is one of the most popular digital anti-scam apps in Thailand. We are excited to collaborate with CCIB to launch an educational awareness video highlighting the importance's of vigilance and offering free premium code on Whoscall app as the ultimate gifts of safety and peace of mind for our loved ones.” 

The new campaign video #NoOneHangUpFasterThanYourMom which will be released from today shows examples the risk of online scams from unsolicited calls and messages targeting senior members of the family. The video highlights from real-life stories, verified and authorised by those who had involved, and provide actionable steps to protect mothers by downloading Whoscall application and contact Cyber Police Hotline 1441. 

Pol.Lt.Col. Dr. Purimphat Thanaphansiri, deputy superintendent of police, Division 4, Cyber Crime Investigation Bureau said, “The surge in cybercrime has heightened public awareness, especially among younger generations who are more equipped to recognise and combat various scam tactics. However, this level of awareness does not extend to mothers or the elderly. According to the latest CCIB statistics, middle-aged women and the elderly, or mothers, are the primary targets of scammers. The top online scam cases that have caused the most damage in Thailand are online investment scams resulting in nearly 70 billion baht of accumulated damages. This timely collaboration with Whoscall for Mother’s Day comes at a crucial moment where online scammers are becoming increasingly sophisticated and we look forward to working together with Whoscall to safeguard our communities and stay one step ahead to protect our most vulnerable citizen group.” 

As part of the Mother’s Day event, Whoscall is also offering 500,000 free two-month premium basic codes for both, valued at over 29 million baht. 

Interested individuals can help themselves and their mothers enter the code WHOSCALLSAVEMOM here to enjoy the features such as auto spam call blocker, auto-update number database, and SMS filter. This offer is valid from today until August 31st, 2024. 

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