Who Wot Why Bags JAECOO to Sit Alongside OMODA Win

Independent creative studio Who Wot Why has been appointed as the UK agency of record for JAECOO, its second appointment by Chinese carmaker Chery. 

Who Wot Why will initially be charged with launching the JAECOO 7 premium SUV model in the UK. It is regarded by car insiders as a direct competitor to the Range Rover Evoque, but at a significantly lower price point. 

Yuan Wu, UK brand and marketing lead OMODA and JAECOO, stated, “At such an important moment for the JAECOO brand in the UK, Who Wot Why’s expert knowledge and creativity is really helping drive our brand forwards. Working together, we are creating the foundations to build a brand that lasts.” 

Sean Thompson, executive creative director and co-founder at Who Wot Why, commented, “Off the back of our work for OMODA, we’re delighted to be able to dive in on the innovative new JAECOO 7. This SUV is a real gamechanger and will set the cat amongst the pigeons within the UK market thanks to its high-end spec but accessible on-the-road price.” 

This is Who Wot Why’s second consecutive pitch win in the past month, following its recent appointment by OMODA.