BBDO New York
Thu, 06 Jul 2023 16:45:59 GMT
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WhatsApp Installs OOH Shades to Shield Iconic Homes from Tourists and Sightseers
The apartment from New Girl, the Painted Ladies Home, and Tom's Diner from Seinfeld are taken over in campaign from BBDO New York
Our homes are our sanctuaries, the places we feel most safe and private, but if you live in an iconic building, then your privacy is compromised by a stream of tourists, sightseers and fans that (inadvertently) put your home in their social feed. As a result, WhatsApp created a first of its kind stunt by installing OOH shades into iconic homes to protect the privacy of the current tenets. Here are the locations where you can find the shades:
- New Girl Apartment: Los Angeles
- Painted Ladies Home (Full House Intro): San Francisco
- Tom's Diner from Seinfeld: New York
CREDITS
Brand
Agency / Creative
