senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

WhatsApp Installs OOH Shades to Shield Iconic Homes from Tourists and Sightseers

06/07/2023
Advertising Agency
New York, USA
1.3k
Share
The apartment from New Girl, the Painted Ladies Home, and Tom's Diner from Seinfeld are taken over in campaign from BBDO New York

Our homes are our sanctuaries, the places we feel most safe and private, but if you live in an iconic building, then your privacy is compromised by a stream of tourists, sightseers and fans that (inadvertently) put your home in their social feed. As a result, WhatsApp created a first of its kind stunt by installing OOH shades into iconic homes to protect the privacy of the current tenets. Here are the locations where you can find the shades:

- New Girl Apartment: Los Angeles

- Painted Ladies Home (Full House Intro): San Francisco 

- Tom's Diner from Seinfeld: New York

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
32
0
Outdoor Skeleton
Snickers
14/10/2024
35
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0