Whalar Is the First Creator Agency to Leverage Kantar's LINK AI Solution to Optimise Creator Campaigns
Whalar, part of Whalar Group and the world’s leading independent Creator and social agency, announced today an industry-defining partnership with Kantar, the world’s leading marketing data and analytics company. This collaboration makes Whalar the first Creator agency to harness Kantar’s cutting-edge LINK AI solution, setting a new creative benchmark for measuring the impact of Creator content by evaluating key brand metrics and optimising campaign performance.
This collaboration empowers Whalar to harness LINK AI's cutting-edge technology and enhance creative effectiveness for its brand partners. With LINK AI, Whalar can pinpoint the creative assets that will perform best on specific platforms, identify the Creators who deliver the strongest results for brands and evaluate which Creator partners have the potential to become impactful long-term ambassadors. This data-driven approach ensures unparalleled results for brands and Creators while enhancing the overall media mix model.
Gaz Alushi, president of measurement and analytics at Whalar said, “Our partnership with Kantar is a transformative step forward in Creator marketing. At Whalar, we measure what matters—blending creativity with the metrics that drive meaningful results for brands and creators alike. By integrating Kantar’s LINK AI technology, we’re bringing an even deeper level of understanding and validation to Creator campaigns—ensuring the right creative assets are not only optimised for each platform but also deliver measurable brand impact. This partnership continues to empower brands to make data-driven decisions that amplify performance and strengthen their connection to audiences at scale.”
Kantar’s LINK AI solution uses AI and machine learning to predict creative effectiveness in assets used across platforms including Instagram, TikTok, and YouTube. This strategic insight ensures that each piece of content aligns with the unique attributes of its platform, delivering strong results. As the partnership continues to evolve, LINK AI will integrate into Whalar’s robust measurement toolkit, providing brands with enhanced tools to amplify campaigns and deepen audience engagement.
Kerry Benson, SVP of creative strategy at Kantar, said, “Creative quality is the single biggest driver of growth in brand impact. Kantar data shows that strong creative has the potential to improve advertising profitability by 12x. Creator content is already known to be an essential part of a social campaign, and now advertisers will have a clearer understanding of how it works beyond audience metrics. LINK AI measures the content’s effectiveness when it comes to breakthrough, engagement, persuasiveness and branding, helping advertisers and creators optimise content for both short and long-term results. We’re thrilled to be working with Whalar as the role of creators grows in advertising.”
This partnership highlights Whalar's unwavering commitment to redefining innovation and setting new standards for measuring success in the Creator Economy. To learn more about how Whalar’s partnership with Kantar can elevate your campaigns and drive meaningful results – visit whalar.com/method.
