Whalar Group Unveils a Game-Changing Operating System for Talent Managers in the Creator Economy

Whalar Group, the global Creator Company with an end-to-end Creator ecosystem, unveiled today Foam, a leading digital operating system for talent managers. Developed and refined over the past year in collaboration with select industry partners, Foam is designed to streamline talent pitching and give managers tools to negotiate better deals by integrating cutting-edge enterprise technology with live data from the APIs of Instagram, TikTok, YouTube, and Snap. Foam offers a transformative solution built on proven insights from its private beta phase.

More than just a suite of tools, Foam truly functions as an operating system, seamlessly integrating with talent managers’ workflows to enhance efficiency and drive success for both managers and their talent.

The platform features include: 

• Foam Chrome Extension: Managers live in their inboxes, and Foam’s Chrome Extension delivers real-time social data and talent metrics embedded right into their emails. By integrating live API data from Instagram, YouTube, TikTok, and Snap, Foam ensures pitches include up-to-date metrics, eliminating manual updates, spreadsheets, and screenshots.
• Customizable Templates and Pitching Tools: Foam offers functional interactive rosters and media packs, allowing managers to create and share professional, customized pitches. These pitching tools feature real-time data from the APIs of the top social media platforms, empowering users to showcase talent effectively and stand out in a competitive market.
• Talent Playlists:  The platform enables the curation of tailored talent playlists for specific clients, simplifying the process of presenting relevant Creators for campaigns. Additionally, Foam provides access to interactive rosters, allowing users to easily browse and share talent profiles.
• Real-Time Content Feeds:  Beyond simply showcasing talent, Foam allows users to track content performance and analyze what resonates most with audiences. This feature helps refine strategies, discover trends, and provide feedback to talent. It also allows for more accurate reporting on campaigns, allowing brands to see how content has performed in real time. 
• Focus on User Experience and Efficiency:  Industry professionals highlight Foam's user-friendly design, time-saving features, and streamlined workflows. By automating data collection and presentations, Foam allows users to focus on strategy, engagement, and talent development.

Foam’s pricing model amplifies its market appeal with a core operating system that is free to use, creating immediate value for talent managers. This “freemium” approach allows Foam to onboard top-tier talent managers and their rosters while strengthening Whalar’s casting capabilities for brand campaigns. Talent managers can opt to make their talent discoverable, unlocking better paid opportunities for Creators through seamless brand partnerships. With essential tools available upfront and optional upgrades for advanced features, Foam offers flexibility and scalability. By fostering closer collaboration between talent managers, Creators, and brands, this platform streamlines operations and incentivizes sustainable revenue growth across the ecosystem.

On Foam, Simon Moss, chief product officer said, “At Whalar Group, we believe that the future of managing digital talent lies in harnessing the power of technology to simplify workflows and unlock new opportunities for Creators and their managers. Foam is designed to empower talent managers with actionable insights, leveraging data to connect the right Creators with the right brands. It's not just about efficiency. It’s about driving impactful growth and fostering deeper, more meaningful relationships in the Creator Economy.”

Developed over the past two years with input from over 50 leading talent management companies and agencies, Foam powers over 40,000 Creators, incorporating hundreds of millions of authenticated data points on content, audience, and performance. The platform’s continuous refinement, driven by feedback from its user base, makes it the ultimate operating system for talent managers.

Vlad Eminovici, CTO of Foam, said, "We built Foam with the vision to transform the digital landscape for talent managers. It's not just a tool—it's a comprehensive platform that redefines every aspect of the process, from discovering emerging talent to managing complex negotiations. And this is only the beginning. Our goal is for Foam to set the gold standard for talent managers, revolutionizing how teams work and unlocking limitless opportunities for talent."

Early Foam Adopter, Sam Abrahamson, co-founder and COO of ONOMY, said, “Foam solves dozens of problems that agencies, managers, brand partners, and Creator talent have been struggling with for years. We’ve literally gotten hours upon hours of our weeks back from just a few clicks in Foam. The best part is that Foam is still in such an early stage of its life. It's already a game-changer, but it has SO much potential.''

Foam is designed to streamline pitching processes, empowering managers to focus on what truly matters: securing more deals and delivering strategic support that elevates their talent. Integrated into a broader network of resources, Foam enables talent managers to unlock their full potential, drive growth, and redefine success in the Creator Economy. Discover how Foam can elevate your talent managers within the Creator Economy — request a demo at foam.io.