Whalar Group Appoints Tom Parry as the President of Umi Games

Whalar Group has appointed Tom Parry as the president of Umi Games. As the Creator Economy and gaming space continues to evolve, Tom will spearhead Whalar Group’s groundbreaking gaming studio, focused on forging immersive experiences and in-game advertising between brands and creators within Fortnite.

Tom oversees Umi Games, a leader in brand storytelling that leverages cutting-edge technology and unparalleled creativity within the Fortnite ecosystem. Leading a team of top-tier designers, developers, and brand experts, Tom helps drive end-to-end partnerships that build awareness through in-game and creator activations. As president of Umi Games, Tom is setting the future direction of the business to continue to innovate within Fortnite and plans to expand into other gaming platforms, including Roblox, later this year.

On the appointment of Tom Parry, Whalar group co-CEO and co-founder James Street said, "The gaming industry is a massive opportunity for brands to get in front of a younger audience in an engaging way and there is no one better to help shepherd brands into this ecosystem than Tom and the talented team that he has assembled at Umi Games. His deep industry knowledge, trend insights, and commitment to innovation align perfectly with Whalar Group’s mission to liberate the creative voice."