Whalar Appoints Sam Hicks as Managing Director, UK

Whalar, a leading global creator commerce company, is pleased to announce the appointment of Sam Hicks as managing director, UK. In the newly created role, Sam will spearhead the company's strategic initiatives, driving innovation, fostering collaboration, and unlocking opportunities for creators and brands in the UK market.

Sam joined Whalar over a year ago as commercial director, UK, and swiftly rose through the ranks due to her exceptional leadership abilities and unwavering dedication to achieving organisational goals. Her passion for innovation, coupled with strategic insights, has played a pivotal role in driving the company's success in the UK.

Sam brings an extensive background in driving business growth for the Creator Economy, supporting operational leadership and building company culture.  

With a commitment to client satisfaction and a dedication to excellence, her appointment will undoubtedly continue to bolster the company's growth trajectory in powering the Creator Economy.

In response to her promotion, Sam expressed gratitude by saying: "I am excited to step into the role of managing director, UK, at Whalar. The opportunity to lead a talented team impacting the creator commerce landscape at such an exciting time is both exhilarating and humbling. I remain committed to fostering a culture of collaboration, creativity, and trust, as well as driving the company forward, leveraging innovation, and empowering brands and creators to thrive in this new digital age.”

Rob Horler, CEO, Whalar said, "We are delighted to have Sam in her new role. Her appointment comes at a time of tremendous growth for Whalar. Her exceptional leadership qualities and strategic vision, combined with a dedication to encouraging collaboration and cultivating an inclusive community, make her a valuable asset not only for the future growth of the company but for the success of the creators, brands, and platforms we partner with.”

Sam’s previous roles at Whalar include commercial director, UK, and more recently, SVP Account Management, EMEA, where she was responsible for developing and driving the commercial sales strategy in EMEA to unlock growth opportunities for clients. She led a team focused on building long-term, profitable, and trusted relationships with clients, and worked closely with cross functional peers to deliver best-in-class experiences for those clients.