senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Weeping Unicorns and Loch Ness Legends Star in Whimsical Irn-Bru Spots

29/04/2025
55
Share
Curate’s Seb Cardinal directs the fantastical new campaign

Curate Films announces the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bru’s whimsical new campaign celebrating the launch of two limited-edition flavours: 'Nessie Nectar' and 'Unicorn Tears.'

Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore.

The first film features a 'Nessie milker' harvesting nectar from the legendary Loch Ness Monster, using oversized rubber teats, resulting in a flavour truly worthy of Scottish legend.

In the second spot, viewers meet Kelly, a unicorn tear farmer who extracts rainbow-coloured tears from a grumpy unicorn by delivering colourful insults such as “Your dad’s at the glue factory” and “You’re just a trumped-up horse with a horn.”

Seb Cardinal, widely known for his work with the comedy duo Cardinal Burns and appearances in After Life and This Time with Alan Partridge, directs with a sharp eye for character and a love for the absurd. His storytelling blends sharp satire and Scottish pride, perfectly capturing the spirit of Irn-Bru.

“This is a campaign only Irn-Bru could pull off,” said Dan Dickenson, managing director at Curate Films. “Seb’s direction hits the sweet spot between ridiculous and inspired - just like the brand itself. It’s the perfect swansong to an iconic creative partnership.”

The limited-edition flavours, Unicorn Tears and Nessie Nectar, are now available across the UK in specially designed cans featuring vibrant illustrations of the mythical creatures.

SIGN UP FOR OUR NEWSLETTER
Work from Lemonade Reps
Unicorn
Irn-Bru
29/04/2025
Nessie
Irn-Bru
29/04/2025
Flex, Don't Slump (DC)
Lucozade
23/04/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0