Curate Films announces the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bru’s whimsical new campaign celebrating the launch of two limited-edition flavours: 'Nessie Nectar' and 'Unicorn Tears.'
Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore.
The first film features a 'Nessie milker' harvesting nectar from the legendary Loch Ness Monster, using oversized rubber teats, resulting in a flavour truly worthy of Scottish legend.
In the second spot, viewers meet Kelly, a unicorn tear farmer who extracts rainbow-coloured tears from a grumpy unicorn by delivering colourful insults such as “Your dad’s at the glue factory” and “You’re just a trumped-up horse with a horn.”
Seb Cardinal, widely known for his work with the comedy duo Cardinal Burns and appearances in After Life and This Time with Alan Partridge, directs with a sharp eye for character and a love for the absurd. His storytelling blends sharp satire and Scottish pride, perfectly capturing the spirit of Irn-Bru.
“This is a campaign only Irn-Bru could pull off,” said Dan Dickenson, managing director at Curate Films. “Seb’s direction hits the sweet spot between ridiculous and inspired - just like the brand itself. It’s the perfect swansong to an iconic creative partnership.”
The limited-edition flavours, Unicorn Tears and Nessie Nectar, are now available across the UK in specially designed cans featuring vibrant illustrations of the mythical creatures.