Watch Adland Experts Discuss What it Takes to Win with AI

AI is always a hot topic in today’s industry discussions. Despite it being over 18 months since ChatGPT launched and the world became aware of the powers of generative AI, best practice and use cases are still being established. Moreover, in the midst of that learning period comes growing pains, funny anecdotes, and an ever-present arms race to capitalise on this rapidly-evolving tech.

With that in mind, and to explore a diverse set of top-down opinions on exactly where we’re at and where we’re headed with this new technology, at this year’s LBB & Friends Beach in Cannes, LBB’s CEO and founder, Matt Cooper, sat down with some of the industry’s best for a chat. 

Exploring topics such as the limiting factors of AI’s creative output, why it’s necessary to wait for the legal side to catch up, and the biggest macro changes we’ve seen in this nearly two-year stint, the panel featured Brian Yamada, chief innovation officer at VML, Jay Ganaden, director, strategic development, Pro Design and Firefly at Adobe, Josh Campo, CEO at Razorfish, Emma Cochrane, North America gen AI lead at Accenture Song, Jamie Allan, director, business development, global agencies and advertising at Nvidia, and Jon Williams, global head of agency business development at Amazon Web Services.

Watch the full video of the panel here for a thoughtful and nuanced discussion of adland’s biggest time-sink - and read a deep dive here.

All of the LBB & Friends Beach panel videos, brought to us by content sponsor MCA can be found in this collection.