Walmart Has ‘Your Perfect Holiday Thing’ in Festive Campaign from Publicis Groupe

Walmart kicks-off the holiday season with a new ad campaign, showing that Walmart doesn’t just have everything, they have your perfect holiday thing.

The new ad campaign will include a series of English and Spanish language spots that capture those little moments that make the season so special, like the first time you plug in your holiday string lights or the thrill of leaving a snack out for Santa.

The ad aired for the first time during the big Sunday Night game on October 22nd. Following the ad premiere, customers will start to see the full spectrum of creative spots across broadcast and digital channels leading into the holiday season and also see that creative pull through in stores and online.  

This new campaign was created by a collection of Publicis Groupe agencies including Fallon, Publicis NY, the community, Contender, and Digitas.