Walmart is the store that is known for having everything. But in its new campaign – Welcome to Your Walmart – from Publicis New York, it’s reinforcing that it is the store that has the thing for you.  

Walmart is your app. Your site. Your box (or bag). ​Your delivery. Your membership.  

The campaign, which will span a full spectrum of broadcast and digital channels starting today, focuses on showcasing simple stories and moments that Walmart customers experience every day. 

It drives home the message that Walmart isn’t just there for you in store – any product or service you’re looking for is just a few clicks away on Walmart.com or the Walmart app as your needs come up. Looking for a Slip N’ Slide for summer fun with the kids, plus pain reliever for when you try it out yourself? Walmart’s got you every step of the way.

“This new campaign was born out of the idea that customers rely on us to deliver what they need, when and how they need it. That may look like a few taps on Walmart’s app to stock up on ice cream for the big summer party or a quick curbside pick up order of sunscreen (and aloe) on the way to the beach,” said Casey Schlaybaugh, vice president, brand marketing and strategy for Walmart US, of the new campaign.

“Because Walmart isn’t just the store that has everything, it’s the store that has the things for you – however you need them.” 

The campaign was developed by Publicis New York.