Walmart has dropped its first ad spot of the holiday season, created by Publicis NY, Digitas and Fallon.

'All the Ways We Holiday' is Walmart’s holiday advertising campaign featuring customer testimonials highlighting the unique traditions and ways customers celebrate the season. 

To bring the concept to life, Walmart casts real customers to not only identify these amazing, emotional stories, but to actually feature them and their voices in the TV spots.  This is a unique and different approach for Walmart.