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Walmart Enlists Celebrity Mums to Share Ultimate Hacks for Motherhood


Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate come together for the 'Mother of All Savings Memberships' campaign from Deutsch LA

Walmart Enlists Celebrity Mums to Share Ultimate Hacks for Motherhood

With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships nearly $2 million in value to new moms as part of its new 'Mother of All Savings Memberships' campaign from Deutsch LA.

Walmart knows that new moms have lots of love, but little time. The campaign showcases how Walmart+ is the ultimate mom hack, saving families time + money + so much more in their daily lives, all without sacrifice. The memberships, valued at $98 each, will be distributed to moms who give birth in hospitals nationwide in the month of May. 

“Walmart+ brings together benefits that will help save moms precious time,” said Seth Dallaire, executive vice president and chief revenue officer, Walmart. “Whether it's getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”

Deutsch LA’s creative chair, Karen Costello said, “Motherhood is the great equalizer- whether you're a celebrity or a stay-at-home mom, it’s a rewarding and humbling experience. Born from the insight that new moms could all use some helpful hacks to get through a beautiful, difficult, and expensive time, our 'Mother of All Savings Memberships' campaign shows just how much Walmart+ is there for moms, all the way down to the URL, This was a pro-mom production. Moms were a key part of bringing this campaign to life every step of the way: from our Deutsch LA creatives in conception to our director, Laura Murphy, in production and editors and colourist in post-production. It’s powerful to see all these moms coming together to help new moms.” 

The membership giveaway is in conjunction with Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. This May, each gift bag will include a reusable fabric bag that moms love, coupons, a Pampers Sensitive Wipes six-count sample, informative new-born literature, and while supplies last, a free one-year Walmart+ membership.

“Through Pampers partnerships with hospitals, we have an opportunity to support and care for new parents right from the beginning of their journey from hospital to home,” said Marty Vanderstelt, senior vice president, P&G North America Baby Care.

Ultimate Celeb Hacks for Motherhood

Walmart is also bringing together a group of powerhouse celeb moms to share their ultimate hacks for motherhood as part of the 'Mother of All Savings Memberships' campaign. Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate are sharing their fun, light-hearted hacks for motherhood and how Walmart+ fits into their lives.

Some of the celebrity mom hacks include: 

  • Cardi B: Let them sleep with lots of binkies in their crib. If they lose one during a nap, they can easily find another!
  • Stephanie Beatriz: Anything is a changing table if you have a changing pad. 
  • Janelle James: The moment your baby closes their eyes, you should too. Their laundry can wait. And for toddlers, sliced grapes are candy until further notice.
  • Jenny Slate: Feed your toddler in their diaper before putting their clothes on to make mealtime clean up easier. 

“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, senior vice president of retail marketing, Walmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being 'The Mother of All Savings' - a Walmart+ membership.”

Walmart+ makes life easier for moms and busy families, saving them time and money. 

The ‘Mother of all Savings Memberships’ campaign will start to air on April 24th across social platforms.


Agency / Creative
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Categories: Retail and Restaurants , Retail Stores

Deutsch LA, Mon, 24 Apr 2023 15:33:36 GMT